Automotive Marketing Blog | Outsell


Customer Loyalty Program Success
September 6, 2011

Loyalty isn’t about customers choosing a brand because it was the cheapest, but because they have reason to feel loyal, often from something as simple as good customer service. Customer loyalty programs are one way to accomplish this.

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Preparing for Labor Day Car Sales
August 29, 2011

Labor Day sales need to go above and beyond to make enough of a difference for many major brands.

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Nissan Declares Facebook New Hub for Customer Service
August 22, 2011

Nissan sees the increased use of Facebook from its customers as a sign that call centers may be on the way out for customer service.

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Dealer Tips: Live Chat
August 17, 2011

Customer Interaction Center Team Lead, Kelly Bakeman, shares 5 important tips for effectively using Live Chat.

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Avoid Social Media Fatigue with Google+
August 8, 2011

Google+ could be an unprecedented resource for businesses and business professionals, but only if used uniquely from other social media sites to avoid social media fatigue.

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Meet Outsell: Alex Brown
August 8, 2011

Meet Alex Brown, Outsell’s Dealer Services Manager.

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It’s Hard to Say Goodbye
August 1, 2011

Last week was Dealer Services Specialist, Steve Soukup’s last day at Outsell.

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Experts on Social Media Today and DrivingSales Urge Dealers to Embrace Consumer Reviews
August 1, 2011

Experts on Social Media Today and DrivingSales are urging dealers to embrace consumer reviews and leverage their reviews online to increase brand awareness and drive more business.

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Outsell Announces Q2 2011 Results
July 25, 2011

Outsell, one of the leading digital marketing software and services providers, announced continued strong performance in Q2, 2011 as well as major upgrades to the Outsell Digital Engagement Platform to be announced in Q3. In 2011 Outsell continued to experience strong growth, with year-to-date revenues up 64% over 2010.

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CarGurus Discovers What Customers Want in a Dealership
July 18, 2011

Auto Remarketing recently posted an article on a study by CarGurus and what consumers are looking for in an appealing automotive dealership.

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Industry Spotlight: Brian Sheehan
July 11, 2011

Brian Sheehan, Associate Professor of Advertizing at Syracuse University, and consultant and manager of Saatchi & Saatichi’s Toyota Worldwide Executive Board (TWEB), visited Outsell with some ‘social sharing’ best practices.

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Dealer Sales vs Dealer Services: Pushup Contest
July 6, 2011

Dealer Sales challenges Dealer Services to a week-long pushup contest and wins!

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Ford Gets the Freedom Award
July 5, 2011

A recent article from the International Business Times went out of its way to call on Ford Motor Company as the one business truly embodying what freedom and the American way of life is about.

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Online Spending to Take the Lead
June 27, 2011

Agencies are spending more on online media every day, as well as on internet marketing and advertizing. A recent Mashable infographic shows this progression very effectively and shines further insight on how agencies are allocating their online media budgets.

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Outsell Product Day 2011
June 24, 2011

The first Outsell Product Day was held yesterday to inform all associates about everything they need to know about Outsell products across departments.

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Upcoming Outsell Product Day
June 21, 2011

Thursday, June 23rd, starting at 2pm, team leaders from across Outsell will be presenting on our products to help every associate better understand how each element fits into the Outsell Digital Engagement Platform.

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J.D. Power and Associates Announces the Death of Demographics
June 20, 2011

J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.”

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Outsell Expands Leadership Team with Former IBM Executive Richard Scheig
June 14, 2011

Outsell, a leading digital marketing software and services provider, announced today that former IBM Software & Technology Executive Richard Scheig has joined the Outsell team as Vice President of Sales & Marketing. Scheig is a seasoned sales & marketing executive with over 20 years of experience in the fields of technology and enterprise software.

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Vendor Saturation
June 13, 2011

In March, Outsell Marketing Associate, Amanda Meuwissen, began a discussion on KainAutomotive about “Vendor Saturation”. The responses were opinionated and sometimes heated, bringing up some important points in looking at what dealers really want from their vendors.

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Meet Outsell: Rita Van Pelt
June 8, 2011

Meet Outsell: Rita Van Pelt, Operations Project Manager.

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