How dealerships use AI to enhance the customer journey with Outsell
In today’s data-driven world, dealerships are sitting on a goldmine of information, with the average dealer having access to over 40,000 customer records and leads through their DMS and CRM. Yet, the challenge lies not in the quantity of data but in how effectively it’s managed. How can dealerships truly understand who is shopping, who needs service, and where each customer is in their buying journey? The answer lies in the power of AI. By leveraging artificial intelligence and automation, dealerships can transform the way they engage with customers, enhancing the entire journey from initial inquiry to loyal ownership. In this blog, we’ll explore how dealership AI is revolutionizing the buying and service experience by turning mountains of data into actionable insights, enabling sales teams to focus on what truly matters—building relationships and closing deals.
How Outsell’s Dealership AI Supports the Entire Customer Journey
Dani is in your DMS. You already know her vehicle, VIN, and service history, but may not know when she’s back in-market. However, Outsell’s advanced AI and Identity Resolution capabilities transform data into insights and actionable milestones. Leveraging Outsell’s AI, a series of personalized messages are generated for Dani, timed with her service intervals, website activity, and potential equity. Through seamless communication via text and email, Dani is prompted to bring her SUV in for service, creating new service ROs. But Outsell doesn’t stop there. Dani is shopping for a new vehicle. As Dani interacts with her service email, she clicks on “New Vehicles” and begins exploring larger SUVs and trucks on your website. Dani starts receiving personalized, curated messages about inventory matching her interests, and the AI triggers a text offering direct assistance. She then checks out two specific 2025 trucks and three 2025 SUVs. Thanks to the Outsell platform, her browsing activity doesn’t go unnoticed. She’s now featured on the Daily Engagement Report that the GM and Sales Manager review with a score of 7+, indicating that she’s likely to purchase or upgrade in the next 60 days. The sales team is now poised to reach out at the perfect moment.
Outsell’s Dealership AI Leads to Sales
Everyone has a Daniel in their CRM database—a casual newsletter opener. That is until Identity Resolution turned a casual shopper into a new vehicle sale in just 15 days! Outsell’s AI platform saw Daniel’s engagement, recognized his current vehicle, and displayed a campaign highlighting his positive equity. ID Resolution followed his searches and clicks – triggering a combination of two Outsell campaigns that showcased his HR-V options and offered a $250 trade-in credit via email and direct mail.
Nine email/direct mail touches, three website visits, 15 days. From casual shopper to new vehicle sale, the power of AI sales and marketing automation with Outsell nurtured Daniel through his buying process.
In a rapidly evolving automotive landscape, dealerships need more than just data—they need intelligent solutions that turn data into action. Outsell’s AI-driven platform empowers dealerships to navigate the complexities of the customer journey at scale with precision and ease. By automating engagement and personalizing interactions, dealerships can effortlessly nurture leads and create meaningful connections, just as they did with Dani and Daniel.
As AI continues to reshape the industry, Outsell stands at the forefront, helping dealerships enhance every aspect of the customer experience, from service reminders to sales conversions. The future of automotive retail is here, and with Outsell, it’s smarter, more efficient, and more customer-focused than ever.