Why Outsell?

Tired of hearing that dealer loyalty is dead? Us too. Outsell brings personalized, automated, consistent communication to customers in order to transform their relationship with dealers, customer loyalty vs. higher retention, more sales, and more service. Period.

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1. We Understand Your Business

Our team is made up of experts who hail from a wide range of industries, but our roots are in automotive. Since 2004, Outsell has partnered exclusively with dealers, drawing from combined decades of industry knowledge in go-to-market and operation strategy. The result: a CDEP designed specifically and exclusively for businesses just like yours.


2. We Design for Real People

Dealerships and dealer groups are integral parts of the communities that they serve, and we believe that technology can strengthen the relationships that make a community what it is. We know that genuine connections with real people are the bedrock of a dealership’s business, which is why we created a platform that strengthens those connections automatically by creating personalized, automated communications that meet prospects and customers in their pre- or post-sale journey. With Outsell, you’ll have more time and more opportunities to do what you do best: serve your customers!


3. We Build Personalized Solutions That Get Results

There’s no such thing as a one-size-fits-all solution, and no dealership should have to settle for a platform that was designed for someone else. Outsell is composed of many different parts, and it’s easy to select and make use of the solutions that make the most sense for your business—but that’s not all. Outsell is incredibly scalable, for individual dealerships and dealer groups alike: whether you’re managing a single lot or a dozen different showrooms, we can make a measurable impact and help you grow.

Our Mission

Our Mission Statement is – We are a data and technology company whose automotive customer data and engagement platform listens, predicts and engages with customers at scale, delivering measurable improvements in sales, profitability, and customer loyalty.

Established in 2004, Outsell is the first complete Customer Data & Engagement Platform designed by automotive, for automotive.

With next-generation data management techniques and predictive, automatic marketing strategies, we create a personalized customer experience that drives increased profits for automotive retailers.

Our Values

At Outsell, we believe culture is everything.

Outsell delivers Quality results. We promote a Caring environment that nurtures our associates as well as our communities, and establishes an atmosphere that results in exceptional Teamwork. We strive to foster Innovation by supporting a culture that allows people to take risks, to challenge, and to be challenged.

This type of environment promotes Initiative and enables associates to produce significant returns, not only for themselves but also for the company. To achieve all this, it is essential that we engage in the highest levels of Integrity within our organization, both personally and professionally.


Outsell Associates listen for and convey an understanding of our internal and external customers’ needs, problems and feedback. We consistently work to align Outsell’s services to meet their needs. We seek input from other Outsell elements to find the best solution to a customer’s problem.

We strive to anticipate and address potential customer problems; we convey accurate and realistic expectations and reset them in a timely manner when necessary. We recognize that we have both internal and external customers whose needs must be kept in mind. We interact courteously with our customers in all situations.


We strive to do our best at all times, exceed expectations and continually improve. We understand our customer’s needs and desires and clearly communicate our expectations to all involved. We allow adequate time for preparation, testing and review before delivering a product or service.

We also know that it is important for us to set realistic expectations for customers and team members alike. We follow through to make sure our product or service has met our customer’s needs and we continually strive to improve our solutions.


Outsell Associates foster an environment of caring by supporting and encouraging our co-workers’ personal and professional development. We do this through beneficial feedback, reality checks, and even supportive humor.

We listen and show understanding when team members share their personal ups and downs and we respect their confidences and privacy. We extend our caring into the community-at-large by offering personal time and resources to those in need.


Outsell associates willingly take on responsibilities that support the team’s work. We share credit for successes and responsibility for problems. We build relationships with others through giving supportive feedback, sharing ideas and skills and helping out when needed. We also encourage the participation of other team members. We openly and thoughtfully address conflicts or misunderstandings that negatively affect our team’s performance or cohesion. We recognize and include all of Outsell as “the team”.


Outsell Associates use their creativity, resourcefulness and out-of-the-box thinking to resolve problems or add value to a situation, product or service. We challenge entrenched thinking, and encourage adapting and applying ideas that exist in one realm to our realm. We provide thought leadership to our industry through our inspired and original approaches.


We identify problems or opportunities and act on them before being directed to do so. Outsell associates make well thought‐out decisions to address issues or create opportunities on our own. We are aware of people and activities outside of our immediate purview and coordinate with them when appropriate. We encourage ourselves and others to seize opportunities to enhance, redefine or improve a situation while aligning with other elements or team goals.


We unambiguously accept responsibility for our problems or mistakes and accept and share realistic credit for successes. We communicate expectations clearly, are transparent in our decision‐making and hold others accountable for their actions.

We keep our promises and commitments. We challenge behavior that conflicts with Outsell’s values and act with the highest ethical standards in dealing with internal and external customers.

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Outsell Named a 2021 Top Workplace by the Star Tribune!

Outsell has been named one of the Top Workplaces in Minnesota by the Star Tribune. Outsell’s Associate engagement grew to 74 percent in 2021, which is up from 57 percent in 2019.

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So, why Outsell? We’ve created a platform that provides exactly what dealerships and dealer groups need to succeed, and our culture makes us the ideal partner for your growing business. Let us show you how we do business.