Last Updated: January 23, 2024

This Privacy Policy describes the types of information we collect from you when you visit  or interact with our website, located at the URL (referred to as the “website”) provided by Outsell (also referred to as “Company”, “we”, “our”, or “us”), your business purchases and implements our products and services, or otherwise interact or communicate with us online or offline.

Note, we provide customer engagement, marketing, and data analytics services to automotive dealers. In such cases, the dealer determines the purposes and means of the processing of the personal information of consumers, and we process such information on their behalf and at their direction. Please visit your automotive dealer’s website to learn more about how they collect, use, and disclose your personal information, and to contact them with any questions related to their privacy practices.

By using the website, you consent to the collection, use, and disclosure of your information by Company in accordance with this Privacy Policy. We reserve to make changes to our privacy policy at any time for any reason. We will alert you about any changes by updating the “Last Updated” date of this policy. Your continued use of the website constitutes your acceptance of any such revisions.  You should therefore periodically visit this page to review the current privacy policy.

Information We May Collect or Receive About You

  1. Personal Information

    For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual or household. Unless we are acting in our capacity as a service provider to automobile dealerships, this information is often the personal information found on a business card.

    The types of personal information we collect includes the following categories.
    • Contact information – first name, last name, email address, mailing address, billing address, telephone number, and employer and employment details.
    • Account information – if you are a registered user of our services, your username, account password, account number, and other information that we may request or that you may provide relating to your account.
    • Transactional information – details about your, or your company’s, transactions with us, including method of payment, payments received, payment details, transaction history, and other information relating to the services purchased by you or your company.
    • Payment information – in connection with your use of our services, your payment method and details. Note, payment processing is handled on our behalf by a third-party service provider. 
    • Marketing information – details regarding informational and promotional materials you may have requested or received from us, the services in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
    • In-app communications – copies of communications and inquiries you transmit or submit via our software-as-a-service platform, including through email, telephone call, video call, chat, and similar features available in our services.
    • Customer support information – details of any communications or inquiries you submit to us, including technical or customer support requests, through email, calls, or other features available in our software applications.
    • Device and usage information –details regarding how and when you use our website, including the device used to connect to our services and applications, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to our website, and information about your interaction with our website.
    • Job applicant information – If you are a job applicant, we may also collect information about you that you submit to us via our “Careers” page on our website or a third-party platform to which we post job openings (e.g., LinkedIn). As part of your application, we may collect your contact information, education and previous employment information, and resumes, cover letters, or other relevant documents. Please review the section below titled, “Information from Social Media,” to learn more about the information that may be collected by, and disclosed to us, from LinkedIn.

      We collect this information when you access, use, or navigate our website (including our software-as-a-service platform), fill in forms on our services, request information via our website or applications, communicate with us (including by phone, email, chat, or otherwise), interact with any chatbot or similar features available on our website, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information. Our offline collection of information includes information you provide to us directly (whether or not in person), including at trade shows or similar events or that we may gather on-site when doing a demo of our products.

      Please note that we may aggregate or anonymize the foregoing types of data such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”
  2. Automatically Collected Usage and Device Information

    Like most website operators, we use various technologies to automatically collect the following types of information about you:
    • Cookies. Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes.  We use cookies to personalize visitors’ experiences on our website, provide content that we believe may be of interest, track visitor trends and patterns, engage in marketing and advertising, and otherwise analyze our website traffic.   Outsell employs cookies in order for its server to recognize a return visitor as a unique user. Cookies are small text files placed in the ‘Cookies’ folder on a visitor’s hard disk and allow Outsell to remember the visitor. The cookies placed by Outsell server are readable only to Outsell, and cookies cannot access, read, or modify any other data on a computer. All web-browsers offer the option to refuse any cookie. If a visitor refuses the Outsell cookie, Outsell does not gather any information on that visitor, but doing so will require you to re-enter certain information at each visit, or prevent us from customizing the website’s features according to your preferences. You may also delete a cookie manually from your hard drive. We do link the information we store in cookies to any personally identifiable information you submit while on our website. For further information about cookies, including how to refuse cookies, please visit  Please note that if cookies are disabled, you may not be able to enjoy certain features of our website.
    • Pixels and Web Beacons. Some Outsell and customer hosted websites may also use “Pixel” and “Web beacon” technologies. Pixels and web beacons are small piece of code that is placed on a website or email that are used to monitor the behavior of website visitor or email recipients—such as what pages were visited or whether links in an email were opened—and gather analytics.  For example, when a visitor accesses pages on the Outsell or a customer’s website with a pixel or web beacon, an anonymous notice of that visit is generated which may be processed by us or by our vendors. These web beacons, in turn, work in conjunction with cookies to let us know what portions of our website are of interest to our visitors and to help us provide you with tailored information from our website. If you turn off cookies, pixels and web beacons may still detect certain information and disregard any cookie-prohibitive markers or signals. Please note that pixels and web beacons may transmit information regarding website visitors to third parties, who may then use that information for marketing, tracking, or other similar purposes. To disable cookies or web beacons, please view the settings for your social media account, email account, and device.
    • Log file information. Log file information is automatically collected from your browser or mobile device each time you access Outsell’s website and services. When you use our services, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, device type, operating system type, Internet Protocol (“IP”) address, mobile device identifier provided by your mobile device operating system, browser type, domain name, pages viewed, referring / exit pages and URLs, open and click engagement thus showing us how you interact with links on the Services, as well as the language your system uses and the country and time zone where your device is located.
    • Analytics.  Our website may also use third-party analytics tools, such as Google Analytics.  You can find more information about how data is collected and processed in connection with the Google Analytics service here.  You can also read Google’s privacy policy here.

      The information collected through these technologies may be combined with personal information. We may share information about your use of our website with our advertising and analytics partners, who may combine it with other information that you previously provided to them.
  3. Information from Other Sources

    We may obtain both personal and non-personal information about you from affiliates, business partners, vendors, contractors, suppliers, and other third parties and add it to other information we have collected. For example, if you are part of an automotive group, we may collect your information from your affiliates or related businesses. We may also receive information about you from your vendors and service providers we partner with to provide your company our services. We, and the third parties we engage, may combine information we collect from you over time, and across our services, with information obtained from other sources.  This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you.
  4. Information from Social Media

    If you interact with us on any social media platform: (i) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Privacy Policy, and (ii) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.  Social media platforms operate independently from us and we are not responsible for the personal information that you choose to submit or link on any social media platform.  We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

Email Marketing & Consent

We provide marketing services to our dealer customers. If you are receiving an unwanted or unsolicited email from an automotive dealer, please contact the dealer directly by visiting the dealer’s website.

We will send marketing emails to our contacts and leads, where the law allows. You can opt-out of receiving marketing communications from us, by following the “Unsubscribe” link and instructions at the end of any email or contacting us at the contact information below.

How We Use Your Information

Outsell (or the service providers acting on our behalf) uses your personal information to register you to use Outsell’s services, contact you to deliver certain services or information you may have requested, verify your authority to enter into certain areas of the website, improve the content and general administration of the website and our services, provide you with notices regarding our services, and, with permission, provide visitors with updates and information about Outsell and its services. We (or the service providers acting on our behalf) also use the persona information identified above for the following purposes:

  • Negotiating, entering into, and managing our business relationship and agreements with your company, including providing our services to, and processing payments from, your company. 
  • Providing and optimizing your experience on our website and applications and ensuring that our content is presented to you in the most effective manner. 
  • Communicating with you and responding to your inquiries and communicating regarding our services, our agreements with you or your company, and other issues.
  • Sending you promotional or informational communications and solicitations, tracking your marketing preferences, and for our internal marketing purposes.
  • Managing customer service issues, including issues relating to the performance of our software and services and customer feedback.
  • Developing, updating, and improving our services, our support offerings, customer experience, and otherwise improving our knowledge and insights regarding users.  
  • If you are a job applicant, to process your application, including set up interviews and communicate with you regarding your application. 
  • Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with our website or the purchase or use of our services.
  • Enforcing our agreements with you, your company, or our organizational partners, complying with our legal or regulatory obligations, and defending or advancing legal claims.
  • Notifying you about changes to our terms of service, or material changes to this Privacy Policy.
  • Providing you with surveys or otherwise soliciting feedback from you.
  • Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

As noted above, we may collect and maintain certain information about users of our website in an aggregate format. Outsell may analyze this data for trends and statistics in the aggregate, and we may use such aggregate information to administer the website, track users’ movement, and gather demographic information for aggregate use.

Links to Other Web Sites

Our website and the communications you receive from us may include links to third-party sites or services, such as the website for an individual dealer. These third-party sites and services are not under our control. How third parties collect information via their websites are governed by such third parties’ privacy policies and they may place their own cookies on your device. Please review any third-party website privacy and information security policy and terms and conditions closely. Dealer customers should consult the applicable dealer’s privacy notice as we have no control over information that is submitted to, or collected by, any automotive dealer.

Disclosure of Your Information

When the information we collect is aggregated, anonymized, or otherwise does not identify you, it is no longer considered “personal information.” We may use such information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

We may disclose your personal information to the following types of third parties:

  • Business partners and third-party vendors necessary for the performance of any contract we enter into with you. For example, our IT providers, secure payment processing providers for the services, customer contact center services, insurance providers. We also partner with your company’s vendors and service providers to provide our services, which may require that we disclose certain of your information to such vendors or service providers.
  • Service providers we use to facilitate our business operations and administer our services. These third parties have access to your personal information to perform specific tasks on our behalf. For example, our service providers include (i) IT and system administration providers, (ii) data storage providers, and (iii) web hosting providers.
  • Marketing and advertising vendors that may assist with lead generation, hosting information relating to customers and business partners and potential customers or business partners, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.
  • Analytics vendors in order to understand our website and services traffic and usage patterns, optimize our website and services, and identify potential new customers or users.
  • Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
  • Our professional advisors, such as lawyers, accountants, and other similar advisors.
  • If you are a job applicant, our Human Resources vendors, service providers, personnel, and staff.
  • Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.
  • Other parties for any purpose we disclose at the time you provide the information.

How We Protect Your Information

We use appropriate security measures to protect against the loss, misuse and alteration of data processed by our systems. We follow commercially-reasonable measures to protect against unauthorized access to and unlawful interception or processing of personal information. Please be aware that no data transmission over the Internet is 100% secure.  While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us and you do so at your own risk.

Data Retention

Our data retention practices are informed by our internal policies and procedures, as well as appliable laws. In general, we will only retain your personal information as long as is necessary to fulfill the purposes for which it was collected, to perform a contract with you or your company, or as may be required by applicable law. For example, we may retain your personal data even after you have closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes between members, prevent fraud and abuse, or enforce this Policy and the website’s Terms and Conditions. We may retain personal information, for a limited period of time, if requested by law enforcement. Our customer service department may retain information for as long as is necessary to provide support-related reporting and trend analysis.

Your Choices About Collection and Use of Your Information

We respect your right to make choices about the ways we collect, use, and disclose your information.  We try to offer you meaningful choices regarding your personal information.  Some choices you have regarding personal information include the following.

  • Marketing Emails – As required by applicable laws, you can opt-out of receiving promotional emails from us by clicking the “opt out,” “unsubscribe,” or similar link in any such promotional emails and following the instructions provided. We also provide you the opportunity to ‘opt-out’ in other ways. For example, if you purchase a product/service but do not wish to receive additional marketing material from us, you can indicate your preference when committing to the contract.
  • Cookies, Pixels, and Similar Technologies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies.  Likewise, your email account, social media account, and device account settings may allow you to turn off pixels and similar technologies.  Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same.  Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website or services.
  • Google Analytics – As discussed above, we use Google Analytics in connection with the Services.  If you would like to refrain from having your data collected by Google Analytics, Google has developed an opt-out browser that you can use.  You can find more information on how Google uses information it collects here.
  • Declining to Provide Information – You can choose not to provide us with information we may request through our website or services, but that may result in you being unable to use certain features of our website or services, request information about our services, or initiate other transactions with us.
  • Do Not Track Mechanisms – Please note thatour website does not honor “Do Not Track” signals, and such signals will not impact the operation of our website. 

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

Rights Afforded to California Residents

If you are a resident of California, please review our Notice at Collection and Privacy Notice for California Residents to learn more about how your information is collected and used by Outsell, as well as how to exercise your rights under California law. 

Anti-Spam Policy

Outsell has a comprehensive Acceptable Use Policy (“AUP”) for customers, available at prohibiting the use of our services and servers to send unsolicited commercial email. Outsell requires ALL its customers to agree to adhere to the AUP at all times. Outsell continues to actively review and implement new auditing technology such as seedlist monitoring, complaint monitoring and email failure monitoring to ensure compliance with its AUP. Any violations of the AUP can result in immediate suspension of service or breach of contract

Children’s privacy

Our website or products and/or services are not intended for children under 16 years of age. No one under age 16 may provide any information to or on the website. Outsell does not knowingly collect personal information from or relating to children under 16. If you are under 16, do not use or provide your e-mail address or any personal information us or the Dealer through the dealer website or any of the various signup forms. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

Data Location

Outsell is headquartered in the United States and conducts business solely in the United States.  As a result, the information you provide to us resides on servers or workstations located in the United States.

Changes to this Policy

Please note that we may change this Privacy Policy from time to time. If there are changes to our Privacy Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of our website or services after any changes is deemed to be acceptance of those changes. Accordingly, we encourage you to check the Policy periodically for updates.

Contact Information

If there are any questions regarding this privacy policy or our treatment of your personal information, you may contact us at: or call us at +1 (866) 560-2122