Meet the team

Outsell believes that our people truly are our most important assets.

Aaron Baker

PRODUCT OPERATIONS

Electrician for 10+ years
Visited 9 countries
Has a Cat: Princess Shadesworth

Aaron Hendrickson

IT INFRASTRACTURE

Enjoys playing Dnd
Likes playing frisbee golf
Originally from Washington

Aaron Jerdee

VP OF CUSTOMER SUCCESS

2006’s #1 Ranked Player in USA – NHL 2K6- Xbox
Favorite part of the day is being a dad – please send dad jokes.
Android > Apple  and Soda > Coffee

Alejandra Phillips

MARKETING

Has her own cooking YouTube channel
Black belt Karate family
Loves exploring, camping, doing crafts with her kids

Alek Sievert

DEALER SUPPORT

Likes hiking and travel
Writes and performs music
Does digital art and design in his free time

Alice Piar Acevedo

DEALER SUPPORT

Named cat Rico after Puerto Rico
Passion for performing arts
Loves to code

Amanda Ledermann

TERRITORY SALES

Teaches Oula Dance Fitness at YMCA
Target is her happy place
Fueled by iced coffee

Amanda Meuwissen

MARKETING

13 Nephews—NO GIRLS
Published author
Worked in radio for 7 years

Amanda Raskin

PROGRAM SERVICES

Loves Audrey Hepburn Movies
Had dog ‘Moose’ and cat ‘Bones’
Born in California

Amy Hopp

DEALER SUPPORT

Got engaged in Hawaii at sunset
Favorite movie genre – action
Outdoors enthusiast

Andy Wilson

DEVELOPMENT

Learns to make new food yearly
Plays the drums
Time’s person of the year ’06

Ash VonLeiderskaut

DEVELOPMENT

Is a lighting and live video designer for concerts, festivals and clubs in their off time
Got their first computer at 4 years old
Is a Virtual Reality developer and enthusiast

Barry Anderberg

DEVELOPMENT

1st computer: Compaq 8088
Ran a Bulletin Board System
Met wife on internet IRC channel

Betsy Habermann

ACCOUNT MANAGEMENT

Coach youth soccer for 6 years
Favorite movie is The Karate Kid
HUGE One Direction Fan

Brian Mace​

DEALER SUCCESS

Loves sports, music, travel​
Enjoys breweries​
Haberdasher (makes clothes)​

Camille Burley

DEALER SUCCESS

Hobbies: coffee, plants & photography
Favorite place lived: Joshua Tree, CA
Has a 6 year old & blended family of 6

Carol Hoverman

ADMINISTRATION

Likes to read, walk, and hike
Has a cabin in Wisconsin
10th out of 11 kids

Chris Good

TERRITORY SALES

Frequent traveler
Has a Bachelor’s in Sociology
Ohio State Football fan

Chris Johnson

VP OF DEVELOPMENT

Wife and kids speak French
Played drums in metal bands
Worked on a project for NASA

Christy Johnson

PRODUCT

Loves to cook
Once held an Oscar
Enjoys board games

Chynna Stull

PROGRAM SERVICES

Huge dog lover
UNC-Charlotte Alumni
Packers superfan

Connor Olson​

DEALER SUPPORT

Played on College E-sports Team​
Has calico named Callie​
Missions to Jamaica & US

Corwin Haapala

DEVELOPMENT

Enjoys building computers
Hosts annual Zelda-Off each year
On St. Olaf Rube Goldberg team

Craig Vore

PRODUCT

Played in a Punk Rock Band
Did Jungle Trek in Colombia
Relative of Jesse Haines

Danielle Romano

MARKETING

Loves true crime
Her French Bulldog was in a Chicago Bulls halftime show & won!
Enjoys baking

David Neis

ANALYTICS SERVICES

Huge hockey fan
Fishes in Canada every year
Recently got into MTG & DnD

David Strong

SALES

Avid golfer
Traveling
Chicago sports fan—Bears, Bulls, Blackhawks & Cubs

Denise Slattery

ACCOUNTING

2 sons & 1 mini-schnauzer
Enjoys spending time up North
Makes blankets, bakes

Dom Hurst

DEALER SUCCESS

Chubby Champion as a baby
Enjoys traveling
Bleeds RED. GO BADGERS!

Elizabeth Hegerfeld

FINANCE

Enjoys piano and reading
From South Dakota
Has 12″ surgical scar on back

Ember Albrecht

DEALER SUCCESS

Enjoys reading, baking, crafting
Married, has a son & rescue fur-baby
Augsburg Graduate

Eric Mickols

DEVELOPMENT

Huge gamer
Goes to GenCon every year
Makes own hot sauce

Eric Morse

DEALER SUPPORT

Makes Chiptune Music
Never eaten pasta
Makes board games

Eric Schilling

TERRITORY SALES

Born in Misawa, Japan
Returned to Japan for 40th B-day
Favorite team is Minnesota Wild

Eric Wills

TERRITORY SALES

Served in Air Force for 4 years
Enjoys Golfing, boating, hiking
Married with son and Terrier

Erin Knowles

DEALER SUCCESS

Loves to play golf
Mom of 2 boys & a stepson
Loves Diet Coke & coffee

Evan Small

STRATEGIC ACCOUNT MANAGER

Ice hockey is his first love
Enjoys being active with ice hockey, golf, and Brazilian jiu jitsu
Married with two dogs, Pippen and Jonesy

Gary Marcotte

SVP OF INNOVATION

Family in automotive since 20s
Owned ‘The Dive Bar’ in Florida
Has large metal cutout of BigFoot

Grant Schmitzerle

DEALER SUCCESS

Enjoys the outdoors
Plays guitar and is classically trained in violin
Recovered from benign seizure disorder

 

Jason Wolf

DEVELOPMENT

Gets beef chow mein from Lee Ho Fooks
Runs amok in Kent and Mayfair
Drinks piña coladas at Trader Vic’s

Jeff Geis

ANALYTICS SERVICES

Married with a one-year-old daughter.
Likes to hunt, fish, and mountain bike
Currently building a small cabin for his family.

Jennifer Jaeger

TERRITORY SALES

Mother of five
Children all play hockey
From Dayton, MN

Jeremy Forstner

IT

Oldest of three siblings
Owns a small consulting firm
Leverages scalable cloud tech

Jess Stemm

ACCOUNT MANAGEMENT

Total crazy cat lady
Proud Minnesotan
Favorite season is Fall

Jessica Simpson

TERRITORY SALES

Has two dogs – Nala and Moose
Enjoys baking and has a side business
She loves to water wade fish for Trout & Redfish

Jim Johnson

PROJECT MANAGEMENT

Reached summit of Mt. Rainier
Coaches son’s sports teams
Gopher b-ball attendee since ’91

Jimmy Parsons

ACCOUNT MANAGEMENT

Recently engaged to my fiancé Morgan
Has a new Beagle terrier puppy named Melrose
Huge Iowa Hawkeye and Chicago sports fan

Joe Montgomery

IT

West African-American: Liberian
Owns more then 4,000 comics
Is allergic to all tree nuts and fruit

Joelle Reckinger

DEALER SUCCESS

Knitter, loves reality TV
Has a lot of house plants
Enjoys cuddling her cats, Mochi & Miso

Joey Hock

DEALER SUPPORT

Delves deep into Dungeons & Dragons
Plays Video Games
Has a Cat (Appa) and a brand-new Kitten (Link)

John Clavadetscher

PRESIDENT AND CHIEF COMMERCIAL OFFICER

Has visited 49 states
Has met 2 US Presidents
Rowed Crew in College with Bradley Cooper

John Degnan

VP OF DIRECT SALES

Got remarried and now has 5 kids
Football/baseball coach for 11 yrs
Favorite color is orange

Jon Marozick

DEVELOPMENT

Enjoys playing foosball
Interested in 3D animation
Co-founded .NET User Grp

Jon Ochetti

CHIEF FINANCIAL OFFICER

Bourbon Connoisseur
Loves Italian Food!
Enjoys Fitness Activities

Juan Benigno

TERRITORY SALES

Owns over 500 hot wheels
Read 12 self-development books a year
Used to have a strong dislike for dogs now can’t imagine living without his golden retriever

Jul Robinson

DEALER SUPPORT

Part of a Sorority for 5 years
Journaling for 10+ years
Loves Do-it-Yourself projects

Julie Frana

PROJECT MANAGEMENT

Enjoys Spa treatments & Yoga
Loves traveling warm places
Pro Beach Volleyball Fan

Justin Kramer

VP OF OEM/STRATEGIC PARTNERSHIPS

Diehard Packers fan
Snowboarder, Mtn Biker & Hiker
Bourbon enthusiast

Katie Morine

ADMINISTRATION

Enjoys mountain biking and walks outdoors
Has 2 orange cats named Wayne and Walter
Recent first-time homeowner

Kelly McCrimmon

PROGRAM SERVICES

Purveyor of puns
Propagates succulents
Tracks new restaurant reviews

Lauren McCrimmon

PROGRAM SERVICES

Lived in South Korea
Enjoys traveling & exploring
Loves terrible sci-fi B-movies

Lauren Sybrant

PROGRAM SERVICES

Attended Oktoberfest in Germany
Was in dance for 16 years
Studied abroad in Italy

Linnea Vogelzang-Brown

PROGRAM SERVICES

Won first place in middle school science fair
Is a bionic woman
Never learned how to swim

Lydia Hawley

DEALER SUCCESS

Minnesota farm girl
Baking is her happy place
Loves travel, photography, live music

Mahad Mohamed

PROGRAM SERVICES

Geography expert
Negro League memorabilia collector
Did a speech with Denzel Washington

MahRyan Ronquist

DEALER SUCCESS

Has competed in the Junior Olympics for Tae Kwon Do
Has four cats named Yuki, Tumble, Kairi & Deku
Enjoys playing Ultimate Frisbee

Mark Leppke

UX DESIGNER

Amateur bike racer
Loves backwoods camping
Loves film, music, theater

Matt Kristo

ANALYTICS SERVICES

Hobbies include Geology
Enjoys camping and hiking
Enjoys time w/friends & family

Mike Price

TERRITORY SALES

Car Enthusiast
Enjoy Traveling
Enjoy Golfing & Boxing

Mike Wethington

CEO

Serial Entrepreneur
Former Regent of St. John’s
Won Outsell Halloween Contest

Molly Barkus

ACCOUNT MANAGEMENT

Happiest when outside
Learning how to golf
Ski bummed in Colorado

Naomi Kolodziejczyk

SALES

Married, has 2 daughters and a dog named Calvin
Enjoys tennis, gardening and going to our family cabin
Blood type is coffee

Nell Campbell

FINANCE & ACCOUNTING

Organized Wine Club for 200 ppl
Puts “we should…” into action
Enjoys reading business journals

Nichole Carey

CONTENT OPERATIONS

Proud music-head & film nerd
Loves travel, especially N. Shore
Playwright, thespian & vocalist

Nick Burns

TERRITORY SALES

Once a radio DJ
Got married at Red Rocks Amphitheatre
Has owned 35+ cars

Nick Hoffrogge

ADMINISTRATION

Minored in Japanese
Fan of Ultimate Fighting & MMA
Enjoys Running

Nicole Sherrard

PROGRAM SERVICES

Swam with turtles & dolphins
Studied in Hawaii
Parks & Rec Fan

Pam Dixon

DIRECTOR OF PEOPLE & ORGANIZATIONAL DEVELOPMENT

Lead 8 women on 56-day canoe trip
Started/co-owned farmhouse brewery
Was an Apiarist

Rachel Marti

FINANCE

2 rescue pups rule her world
Reads at least 25 books a year
Bravo TV enthusiast

Rakesh Kanakamedala

DEVELOPMENT

Dallas Cowboys fan
Sports enthusiast
Occasional Procrastinator

Ralph Stetson

TERRITORY SALES

Lifelong Red Sox Fan
Owns 1000+ cook books
Has a Schipperke named Gracie

Reece Jacklitch

CONTENT OPERATIONS

Cage dove w/ great white sharks
Visited 26 countries
Competes in annual family disc golf tournament

Remina Sangil

DEVELOPMENT

Loves experiencing different cultures through travel & food
Self-proclaimed home barista
Likes hiking and spending time outdoors

Rhiannon Nelson

PROGRAM SERVICES

Named after Fleetwood Mac song
Loves reading Tarot cards
Has a dog named Frodo

Rob Duran

ACCOUNT MANAGEMENT

Slightly nomadic
Crazy about all types of music
Thinks it’s important to laugh daily

Robert Naeve

DEALER SUPPORT

Avid gamer
Freemason
Escorted from US Capitol

Roger Noden

ARCHITECTURE

Likes camping, hiking, off-roading
Visited 44 of the 50 United States
Yet to go: RI, WI, MI, MS, AL, AK

Ryan Goldney

TERRITORY SALES

Big Boston Sports Fan!
Loves Summers in Maine
Favorite Player: Larry Bird

Ryan Lawyer

DEVELOPMENT

Climbed 13 of Colorado’s 14’ers
Volunteers at American Beer Fest
Likes playing & watching hockey

Ryan Linn

PROGRAM SERVICES

Avid gamer
Travels to California
every January

Sami Hodsdon

VP, PROGRAM OPERATIONS

Loves taking b & w photos
Had a blast parasailing in Mexico
Loves karaoke

Sara Lunt

DEALER SUPPORT

Traveled to 10 countries
Two pet rabbits
Collects Funko Pop figures

Seth Bertsch

PROJECT MANAGEMENT

Enjoys teaching people to fish
Power Seller with eBay
Loves Golden Valley Benihana

Shawn Zents

TERRITORY SALES

Befriended by Cactus Moser
Worked at Walt Disney World
Former Demolition Derby Official

Sherri Streff

MARKETING

Paper crafter
Favorite holiday is Halloween
Loves going to the movies

Suzie Taylor

IT INFRASTRACTURE

Volunteers at UMN’s Equine Ctr
Goes trail running with dog
Loves to scuba dive, hike, travel

Tanya Adair

DEALER SUCCESS

Enjoys daily walks & snuggles with fur-baby, Apollo (lab-mix)
Enjoys cooking & trying new dishes
Plans to make it to an F1 race within the next 5 years

Tara Linsmayer

PROJECT MANAGEMENT

Loves dark chocolate – daily
Tries to walk dog Gidget daily
Goal to visit all 50 states

Taylor Powers

PROGRAM SERVICES

Big Packers fan!!
Graduated St. Cloud State
Hates pickles

Terry Groves

PRODUCT OPERATIONS

Married, has two adult sons
Likes weekends at the lake
Enjoys brewing the occasional lager or ale.

Tim Gilmore

PROGRAM SERVICES

Believes in aliens
Loves trivia
In a band and composes music

Todd Babbitt

ARCHITECTURE

HAM radio hobby
Speaks Japanese
Has scuba certification

Trevor Gehring

DEALER SUPPORT

Proud Father of 3 Children
Avid Pool Player
Diehard Viking Van

Umakanth Buchireddy

DEVELOPMENT

Wanderlust
Loves to hang out with friends
Auto enthusiast

Vang Xiong

FINANCE

Enjoy playing volleyball and badminton
Love traveling
The oldest of 7 kids

Zach Shaver

DEALER SUCCESS

Sports guy
6 Siblings
Can drive stick (manual)

Mike Wethington

CHIEF EXECUTIVE OFFICER

In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.

John Clavadetscher

PRESIDENT AND CHIEF COMMERCIAL OFFICER

John Clavadetscher adds to the company’s customer engagement expertise a depth of automotive experience and a track record of digital transformation accomplishments. A founding team member at Cars.com, he led the company’s go-to-market and customer-first sales efforts for nearly two decades. Clavadetscher joins Outsell from Cooler Screens Inc., where he was also a founding team member.

Gary Marcotte

SVP, CUSTOMER ENGAGEMENT INNOVATION

Throughout Gary’s 35+ years in Automotive, he has been part of many ground-breaking initiatives, including in the early 1990’s, the launch of Lexus Certified Preowned. He was the long-time leader of Marketing for AutoNation, and since leaving in 2011, has advised many innovative automotive marketers. In his role at Outsell, he helps guide the development process, Product Innovation, and other Strategic growth initiatives.

Jon Ochetti

CHIEF FINANCE OFFICER

With over twenty years of experience, Jon has an extensive background in strategic planning, product and business analysis, profit optimization, planning processes, financial systems, and corporate integration. Prior to joining Outsell, he was Vice President of Business Strategy and Financial Planning and Analysis at Star Tribune Media Company.

Pam Dixon

DIRECTOR, PEOPLE AND ORGANIZATIONAL DEVELOPMENT

For over two decades, Pam has served organizations in a variety of industries as a trusted and respected HR and OD Leader. She approaches organizational challenges with curiosity, a systems lens, and an insatiable drive to find optimal solutions, while fostering collaboration and creative problem solving. Pam earned a PhD in Human Resources and Organizational Development from Colorado State University and maintains certifications in change and transition management, mediation, and HR program evaluation.

Justin Kramer

VP, OEM/STRATEGIC PARTNERSHIPS

Justin leads our OEM Partnership business that includes strategic white label relationships along with other growing projects that activate OEM data with their dealerships. Justin has over 25 years of automotive experience starting with Ford Credit where he held a variety of leadership roles including training, customer service and sales. Justin’s experience at Outsell includes leading Customer Success and starting the Outsell Caring Committee. Most recently Justin led the large and successful Chevrolet and Agency720 partnership.

Chris Johnson

VP, DEVELOPMENT

Chris brings more than two decades of leadership experience to Outsell. Previously, he managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters.

John Degnan

VP, DIRECT SALES

John leads Outsell’s growing Sales organization that continues to expand and expand sales even in this challenging market. John has nearly 30 years in automotive media, dealer support and dealer sales, including very successful careers at IHeart Media, CBS, Sinclair Broadcasting and others. At Outsell, John’s rich experience includes leading our Eastern Region as Senior Sales Director where he helped launch the Dealer Group Omnihub and other ground breaking Outsell products.

Aaron Jerdee

VP, CUSTOMER SUCCESS

Aaron leads the Outsell Customer Success team that supports our more than 1500 clients and boasts industry leading retention. Aaron started at Outsell 9 years ago, as a Customer Success team member and grew to Sales eventually becoming a Regional Sales Manager and leading a highly productive sales team. Aaron has spent the past 13 years in marketing and brings a unique combination of Customer Service, Dealer Operations, and Leadership to our growing Customer Success team.

Sami Hodsdon

VP, PROGRAM OPERATIONS

Sami runs the Program Operations team that supports the onboarding and maintenance of clients while ensuring successful delivery of communications across multiple media channels. She started her career at Outsell in 2006 and over the years grew into the role of Director of Program Services. As a Director, she developed a strong team and led the operational requirements for the successful implementation of our new content management system.

Fred Senn

FOUNDING PARTNER, FALLON

Fred is one of the founding partners of Fallon Worldwide, headquartered in Minneapolis, MN. Known for their creativity, their client portfolio has included blue chip brands like BMW, Porsche, Holiday Inn, Sony, United Airlines, Citibank, Time Magazine, and the Wall Street Journal. Fred is also very involved in local business and nonprofit organizations, and has directed the successful advertising efforts of the Minnesota Business Partnership, the Minnesota Department of Tourism, as well as two gubernatorial campaigns. He is also involved as an adviser or board member to several national children’s organizations.

Jeff P. Greiner

NORTHERN PACIFIC

Jeff co-founded Northern Pacific Group, a growth equity investment firm based in Wayzata, Minnesota, and serves as a Managing Partner. Prior to co-founding Northern Pacific Group, Jeff focused on technology, business and financial services investments for Norwest Equity Partners. Jeff was a Founding Partner at Wessels, Arnold & Henderson. Currently, he serves as a director of DelaGet, Greater Twin Cities United Way, YMCA of the Greater Twin Cities, Boy Scout Northern Star Council, Beta Theta Pi Foundation and Cathedral Church of St. Mark Foundation.

Judson Bemis

ENTREPRENEUR

Judson has served as the National Director of Development for the Hazelden Foundation, the Vice President of New Business Development, and as the principal of Clere Consulting. He serves on the for profit boards of Technology, Inc. and Imaging Institute, Inc. as well as on the nonprofit boards of Theatre de la Jeune Lune, The Minnesota Orchestral Association, The Guthrie Theater Foundation, Theatre Communications Group (in NYC), and MacPhail Center for Music. He currently has been appointed by the Governor to the Minnesota State Arts Board.

Partrick O’Halloran

O’HALLORAN ENT

Patrick was at Accenture for over twenty-two years, including eleven years as its Partner in charge of Customer Insight organization. He co-founded Accenture’s CRM cross industry service line, as well as creating and running the global Customer Insight business unit for eight years, serving some of their largest clients like Washington Mutual and Target. He sits on the board of Datalink, a company that analyzes, designs, implements, and supports information storage infrastructures that store, protect, and provide continuous access to information, and has also served as Founding Partner and Chief Executive Officer of Entiera.

Steve Gill

TALENTI GELATO

Steve is the founder and CEO of Dallas based Talenti Gelato. Talenti is already one of the top 3 brands, successfully competing with other premium ice cream brands in the premium grocery channel. It was acquired by Unilever in 2014. Prior to Talenti, Steve was a Co-Founder and President of Minneapolis based Millennium Import Company from 1993 to 2005 working as a partner with the Edward J. Phillips Family of Minneapolis.

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