Fred Senn

FOUNDING PARTNER, FALLON Fred is one of the founding partners of Fallon Worldwide, headquartered in Minneapolis, MN. Known for their creativity, their client portfolio has included blue chip brands like BMW, Porsche, Holiday Inn, Sony, United Airlines, Citibank, Time Magazine, and the Wall Street Journal. Fred is also very involved in local business and nonprofit organizations, and has directed the successful advertising efforts of the Minnesota Business Partnership, the Minnesota Department of Tourism, as well as two gubernatorial campaigns. He is also involved as an adviser or board member to several national children’s organizations.

Jeff P. Greiner


Jeff co-founded Northern Pacific Group, a growth equity investment firm based in Wayzata, Minnesota, and serves as a Managing Partner. Prior to co-founding Northern Pacific Group, Jeff focused on technology, business and financial services investments for Norwest Equity Partners. Jeff was a Founding Partner at Wessels, Arnold & Henderson. Currently, he serves as a director of DelaGet, Greater Twin Cities United Way, YMCA of the Greater Twin Cities, Boy Scout Northern Star Council, Beta Theta Pi Foundation and Cathedral Church of St. Mark Foundation.

Judson Bemis


Judson has served as the National Director of Development for the Hazelden Foundation, the Vice President of New Business Development, and as the principal of Clere Consulting. He serves on the for profit boards of Technology, Inc. and Imaging Institute, Inc. as well as on the nonprofit boards of Theatre de la Jeune Lune, The Minnesota Orchestral Association, The Guthrie Theater Foundation, Theatre Communications Group (in NYC), and MacPhail Center for Music. He currently has been appointed by the Governor to the Minnesota State Arts Board.

Mike Wethington


In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.

Partrick O’Halloran


Patrick was at Accenture for over twenty-two years, including eleven years as its Partner in charge of Customer Insight organization. He co-founded Accenture’s CRM cross industry service line, as well as creating and running the global Customer Insight business unit for eight years, serving some of their largest clients like Washington Mutual and Target. He sits on the board of Datalink, a company that analyzes, designs, implements, and supports information storage infrastructures that store, protect, and provide continuous access to information, and has also served as Founding Partner and Chief Executive Officer of Entiera.

Steve Gill


Steve is the founder and CEO of Dallas based Talenti Gelato. Talenti is already one of the top 3 brands, successfully competing with other premium ice cream brands in the premium grocery channel. It was acquired by Unilever in 2014. Prior to Talenti, Steve was a Co-Founder and President of Minneapolis based Millennium Import Company from 1993 to 2005 working as a partner with the Edward J. Phillips Family of Minneapolis.


Aaron Jerdee


Aaron leads the Outsell Customer Success team that supports our more than 1500 clients and boasts industry leading retention. Aaron started at Outsell 9 years ago, as a Customer Success team member and grew to Sales eventually becoming a Regional Sales Manager and leading a highly productive sales team. Aaron has spent the past 13 years in marketing and brings a unique combination of Customer Service, Dealer Operations, and Leadership to our growing Customer Success team.

Anthony Gjonaj


Anthony Gjonaj leads the Direct Sales teams, helping further accelerate Outsell’s historic growth and establish consistent sales process and operations. He comes to Outsell with over 15 years of automotive experience, including sales and dealer relationship leadership positions at both AutomotiveMastermind and Prior to coming to Outsell, Anthony was the Director of Dealer Relations at AutomotiveMastermind. His favorite color is blue, and loves cooking and golf. 

Chris Johnson


Chris brings more than two decades of leadership experience to Outsell. Previously, he managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters.

Christine Worthington


Christine Worthington brings extensive experience in operations to her role. As Vice President of Revenue & Customer Support Operations, she leads strategic initiatives aimed at optimizing revenue generation processes while ensuring exceptional customer satisfaction. With a proven track record of enhancing efficiency and profitability, Christine excels in aligning sales, marketing, and customer service efforts to achieve tangible results. Her dedication to innovation and commitment to excellence are the driving forces behind her team’s mission to achieve sustainable growth and prioritize customer-centricity.

Gary Marcotte


Throughout Gary’s 35+ years in Automotive, he has been part of many ground-breaking initiatives, including in the early 1990’s, the launch of Lexus Certified Preowned. He was the long-time leader of Marketing for AutoNation, and since leaving in 2011, has advised many innovative automotive marketers. In his role at Outsell, he helps guide the development process, Product Innovation, and other Strategic growth initiatives.

John Clavadetscher


John Clavadetscher adds to the company’s customer engagement expertise a depth of automotive experience and a track record of digital transformation accomplishments. A founding team member at, he led the company’s go-to-market and customer-first sales efforts for nearly two decades. Clavadetscher joins Outsell from Cooler Screens Inc., where he was also a founding team member.

John Degnan


John leads Outsell’s growing Sales organization that continues to expand sales even through challenging times. John has nearly 30 years in automotive media, leadership, dealer sales/support, including very successful careers at IHeart Media, CBS, Sinclair Broadcasting and others. At Outsell, John helped launch our Direct to Dealer team that is now an integral part of the organization with a dedicated focus to dealer groups. He was also involved in helping the Dealer Success Team drastically improve Outsell’s retention. John’s rich experience includes leading our Major Account Team as Vice President where he helped launch the Dealer Group Omnihub™ and other groundbreaking Outsell products.

Jon Ochetti


With over twenty years of experience, Jon has an extensive background in strategic planning, product and business analysis, profit optimization, planning processes, financial systems, and corporate integration. Prior to joining Outsell, he was Vice President of Business Strategy and Financial Planning and Analysis at Star Tribune Media Company.

Justin Kramer


Justin leads our OEM Partnership business that includes strategic white label relationships along with other growing projects that activate OEM data with their dealerships. Justin has over 25 years of automotive experience starting with Ford Credit where he held a variety of leadership roles including training, customer service and sales. Justin’s experience at Outsell includes leading Customer Success and starting the Outsell Caring Committee. Most recently Justin led the large and successful Chevrolet and Agency720 partnership.

Mike Wethington


In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.

Nicolle Lamb


Nicolle brings a wealth of automotive expertise and a proven track record of marketing excellence to Outsell. With notable roles at industry giants like Epsilon/Aspen Marketing and Inspire, Nicolle has consistently delivered impactful strategies and results-driven campaigns. Before her tenure at Outsell, she charted her path as an entrepreneur, founding Lane Marketing, a highly successful marketing consultancy, and WINGS Coaching, a platform dedicated to empowering women through mentorship and leadership development.

Pam Dixon

For over two decades, Pam has served organizations in a variety of industries as a trusted and respected HR and OD Leader. She approaches organizational challenges with curiosity, a systems lens, and an insatiable drive to find optimal solutions, while fostering collaboration and creative problem solving. Pam earned a PhD in Human Resources and Organizational Development from Colorado State University and maintains certifications in change and transition management, mediation, and HR program evaluation.

Rob Duran


Rob oversees our program management portion of the business, working with our program partners to ensure the business runs smoothly and to the highest caliber of service and performance. Rob has been with Outsell for nine years and has continued to see exceptional growth with our programs. He came to the organization with over 25 years of Marketing and Account Management experience.

Roger Noden


Roger leads Outsell’s growing Software Development organization. Roger brings over 30 years of software development experience to Outsell including real-world knowledge across a broad range of technologies from desktop to browser to mobile and on-prem. to cloud platforms. Prior to joining Outsell, Roger worked as a consultant at several Fortune 100 companies, including Microsoft, delivering major customer-driven project initiatives.


Sami Hodsdon


Sami runs the Program Operations team that supports the onboarding and maintenance of clients while ensuring successful delivery of communications across multiple media channels. She started her career at Outsell in 2006 and over the years grew into the role of Director of Program Services. As a Director, she developed a strong team and led the operational requirements for the successful implementation of our new content management system.