Mike Wethington – Chief Executive Officer
Mike Wethington has a proven track record of building profitable, high growth businesses. Mike has a breadth of industry experience ranging from start-ups and emerging growth companies to large multinational corporations in the automotive, banking, computer, financial services, insurance, retail, and telecommunications industries. He is highly effective in evaluating talent to developing highly effective, rapid growth organizations.
In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on bringing proven business systems and a network of experienced professionals to take innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards in the Upper Midwest.
Jon Ochetti – Chief Financial Officer
Jon Ochetti is a results-oriented Finance/Accounting executive with a proven track record as a leader in rapidly changing work environments. Jon has an extensive background in strategic planning, product and business analysis, profit optimization, planning processes, financial systems and corporate integration. With over twenty years of experience, Jon leads Outsell’s Finance and Accounting departments.
Prior to joining Outsell, Jon was Vice President of Business Strategy and Financial Planning and Analysis at Star Tribune Media Company. Previously he was Vice President of Finance at Meredith Corporation, based in Des Moines, Iowa. He holds a Bachelor of Science in Business with a major in Accounting from the University of Minnesota’s Carlson School of Management and earned his CPA certification.
Chris Johnson – VP of Development
Chris Johnson brings more than two decades of leadership experience to Outsell, with the majority focused on scaling smaller development shops up to enable high growth through the professionalization of software delivery practices. At Outsell, Johnson has managed the Development and Infrastructure teams, helping guide the technology practices through the transitions to Amazon Web Services (AWS), .NET development platforms and ecosystems, and Agile development methodologies.
Prior to joining Outsell, Johnson managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters. He holds BS degrees from the University of Minnesota in both Astrophysics and Physical Science Education, as well as a Master’s degree from the University of Saint Thomas
Litded Davis – VP of Product and Program Management
Litded Davis is a results-driven individual with more than 15 years of product and project management experience leading strategic initiatives and delivering innovative products in the healthcare, insurance, banking, incentive and automotive industries. As Vice President, Product and Program Management, Davis implements PMO and product management practices. She leads a talented group of product strategists, product managers, project managers and business systems analysts driving the next generation of the Outsell platform.
Previously, Davis was director of the project management organization at Outsell. She has also held program and product development positions at Hallmark Business Connections, United Healthcare, TCF Bank, Baker Hill (acquired by Experian) and One America (formerly American United Life Insurance). Davis holds a BS in Finance from Indiana University Kelly School of Business and Certificate of Programming from the University of Minnesota
Jon Petron – VP of Advanced Services
Jon brings over 20 years of experience effectively implementing dealer and sales channel marketing programs for companies like Toyota, Polaris Industries, Carrier, Caterpillar and DuPont. At Outsell, Jon manages a talented group of digital marketing professionals who make up the Analytic, Content, Customer Support, and Program Services organization. Jon oversees advanced services through the Outsell customer engagement platform, and his teams work in partnership with all Outsell functional areas to on-board and manage industry leading programs that deliver results and maintain a high standard of quality for Outsell customers.
Prior to Outsell, Jon led digital and channel marketing programs at BI Worldwide, Polaris industries, Saatchi & Saatchi, and BBDO. He received his Bachelor’s degree in Marketing and Advertising as well as an MBA from the University of St. Thomas, MN.
Guy Super – VP of Sales
Guy Super is a dynamic, strategic executive who is dedicated to developing and leading sales teams to deliver record-setting results. As Vice President of Sales, Guy is focused on driving sales nationwide for the company’s powerful Outsell Fuel platform. Guy will manage, develop and lead the Direct to Dealer Outsell sales and business development teams.
Most recently, Guy was Outsell’s director of territory sales and prior to joining Outsell, he was an award-winning Sales Director with Dominion Enterprises. Guy is a proven leader in building, managing and developing strategic sales teams and go-to-market strategies. He has also held senior management roles with Autobase, Inc., and Village Automotive Group. Guy holds a Bachelor of Science in History from Lawrence University.
Valerie Vallancourt – VP of Marketing
Valerie Vallancourt brings extensive marketing expertise to her role at Outsell, along with proven success in creating and executing marketing strategies for revenue growth. Valerie has nearly fifteen years of experience in the technology sector, and is currently vice president of marketing at Outsell.
Previously Valerie was Director of Marketing Communications at ClickSquared (acquired by Zeta Interactive), Marketing Director of North America, smartFOCUS, and has held marketing roles at SEPATON, and Unica Corporation (acquired by IBM). Valerie’s specialties include: implementing innovative demand generation initiatives to drive revenue generation and pipeline, instituting best practices around marketing operations as well as collaborating cross-functionally across organizations. Valerie holds a B.A. in English Literature from the University of Oregon.
Tricia Turk – VP of Customer Success
Tricia Turk leads customer success and account management for Outsell with a commitment to deliver exceptional value and results for Outsell’s customers. Tricia brings more than ten years in the automotive space, along with proven success in leading teams specializing in helping dealerships engage and attract customers with marketing and advertising. Prior to Outsell, she was Supervisor of Direct Accounts for UnityWorks! and Director of Business Development for Saxton-Ferris-Global. Tricia holds a BA in English with a Management Minor from Gustavus Adolphus College.
Kelly Pawelsky – Director of People
Kelly has been an Outsell asset since 2011, starting as an Administrative Assistant and working her way up to the Director of People, managing the entire Human Resources team. Previously, she worked in administrative and accounting positions, with a proven track record of organizational agility and management skills. Kelly has a degree in Business Management from St. Cloud State University, and also keeps current with two HR certifications.
