Meet the Team

Outsell believes that our people truly are our most important assets.



Mike Wethington – Chief Executive Officer

Mike Wethington

Chief Executive Officer
In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.

Jon Ochetti

Chief Financial Officer
With over twenty years of experience, Jon has an extensive background in strategic planning, product and business analysis, profit optimization, planning processes, financial systems, and corporate integration. Prior to joining Outsell, he was Vice President of Business Strategy and Financial Planning and Analysis at Star Tribune Media Company.

Gary Marcotte

SVP Customer Engagement Innovation
Throughout Gary’s 35+ years in Automotive, he has been part of many ground-breaking initiatives, including in the early 1990’s, the launch of Lexus Certified Preowned. He was the long-time leader of Marketing for AutoNation, and since leaving in 2011, has advised many innovative automotive marketers. In his role at Outsell, he helps guide the development process, Product Innovation, and other Strategic growth initiatives.
Jon Petron – VP of Advanced Services

Jon Petron

VP of Advanced Services
Jon manages a talented group of digital marketing professionals who make up the Analytic, Content, Customer Support, and Program Services departments at Outsell. With over 20 years of experience, prior to Outsell, Jon led digital and channel marketing programs at BI Worldwide, Polaris industries, Saatchi & Saatchi, and BBDO.

Valerie Vallancourt

VP of Marketing
Valerie has over fifteen years’ experience driving consumer demand in marketing technology. At Outsell, she is responsible for developing marketing strategy for the growth of the tier 3 business. Previously, she held marketing roles at ClickSquared (acquired by Zeta Interactive), smartFOCUS, SEPATON, and Unica Corporation (acquired by IBM).

Guy Super

VP of Sales
As Vice President of Sales, Guy is focused on driving sales nationwide for the Outsell platform. Prior to joining Outsell, he was an award-winning Sales Director with Dominion Enterprises. Guy is a proven leader in building, managing and developing strategic sales teams.

Chris Johnson

VP of Development
Chris brings more than two decades of leadership experience to Outsell. Previously, he managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters.
Tricia Turk - Dealer Success

Tricia Turk

VP of Customer Success
Tricia brings more than ten years in the automotive space, along with proven success in leading teams specializing in helping dealerships engage and attract customers with marketing and advertising. Prior to Outsell, she was Supervisor of Direct Accounts for UnityWorks! and Director of Business Development for Saxton-Ferris-Global.


Fred Senn – Founding Partner, Fallon

Fred is one of the founding partners of Fallon Worldwide, headquartered in Minneapolis, MN. Known for their creativity, their client portfolio has included blue chip brands like BMW, Porsche, Holiday Inn, Sony, United Airlines, Citibank, Time Magazine, and the Wall Street Journal. Fred is also very involved in local business and nonprofit organizations, and has directed the successful advertising efforts of the Minnesota Business Partnership, the Minnesota Department of Tourism, as well as two gubernatorial campaigns. He is also involved as an adviser or board member to several national children’s organizations.

Jeff P. Greiner – Northern Pacific

Jeff co-founded Northern Pacific Group, a growth equity investment firm based in Wayzata, Minnesota, and serves as a Managing Partner. Prior to co-founding Northern Pacific Group, Jeff focused on technology, business and financial services investments for Norwest Equity Partners. Jeff was a Founding Partner at Wessels, Arnold & Henderson. Currently, he serves as a director of DelaGet, Greater Twin Cities United Way, YMCA of the Greater Twin Cities, Boy Scout Northern Star Council, Beta Theta Pi Foundation and Cathedral Church of St. Mark Foundation.

Judson Bemis – Entrepreneur

Judson has served as the National Director of Development for the Hazelden Foundation, the Vice President of New Business Development, and as the principal of Clere Consulting. He serves on the for profit boards of Technology, Inc. and Imaging Institute, Inc. as well as on the nonprofit boards of Theatre de la Jeune Lune, The Minnesota Orchestral Association, The Guthrie Theater Foundation, Theatre Communications Group (in NYC), and MacPhail Center for Music. He currently has been appointed by the Governor to the Minnesota State Arts Board.

Partrick O’Halloran – O’Halloran Ent.

Patrick was at Accenture for over twenty-two years, including eleven years as its Partner in charge of Customer Insight organization. He co-founded Accenture’s CRM cross industry service line, as well as creating and running the global Customer Insight business unit for eight years, serving some of their largest clients like Washington Mutual and Target. He sits on the board of Datalink, a company that analyzes, designs, implements, and supports information storage infrastructures that store, protect, and provide continuous access to information, and has also served as Founding Partner and Chief Executive Officer of Entiera.

Steve Gill – Talenti Gelato

Steve is the founder and CEO of Dallas based Talenti Gelato. Talenti is already one of the top 3 brands, successfully competing with other premium ice cream brands in the premium grocery channel. It was acquired by Unilever in 2014. Prior to Talenti, Steve was a Co-Founder and President of Minneapolis based Millennium Import Company from 1993 to 2005 working as a partner with the Edward J. Phillips Family of Minneapolis.