PRODUCT OPERATIONS
Electrician for 10+ years
Visited 9 countries
Has a Cat: Princess Shadesworth
Aaron Baker
PRODUCT OPERATIONS
Electrician for 10+ years
Visited 9 countries
Has a Cat: Princess Shadesworth
Aaron Hendrickson
IT INFRASTRACTURE
Enjoys playing Dnd
Likes playing frisbee golf
Originally from Washington
Aaron Jerdee
VP OF CUSTOMER SUCCESS
2006’s #1 Ranked Player in USA – NHL 2K6- Xbox
Favorite part of the day is being a dad – please send dad jokes.
Android > Apple and Soda > Coffee
Alejandra Phillips
MARKETING
Has her own cooking YouTube channel
Black belt Karate family
Loves exploring, camping, doing crafts with her kids
Alek Sievert
DEALER SUPPORT
Likes hiking and travel
Writes and performs music
Does digital art and design in his free time
Alice Piar Acevedo
DEALER SUPPORT
Named cat Rico after Puerto Rico
Passion for performing arts
Loves to code
Amanda Ledermann
TERRITORY SALES
Teaches Oula Dance Fitness at YMCA
Target is her happy place
Fueled by iced coffee
Amanda Meuwissen
MARKETING
13 Nephews—NO GIRLS
Published author
Worked in radio for 7 years
Amanda Raskin
PROGRAM SERVICES
Loves Audrey Hepburn Movies
Had dog ‘Moose’ and cat ‘Bones’
Born in California
Amy Hopp
DEALER SUPPORT
Got engaged in Hawaii at sunset
Favorite movie genre – action
Outdoors enthusiast
Andy Wilson
DEVELOPMENT
Learns to make new food yearly
Plays the drums
Time’s person of the year ’06
Ash VonLeiderskaut
DEVELOPMENT
Is a lighting and live video designer for concerts, festivals and clubs in their off time
Got their first computer at 4 years old
Is a Virtual Reality developer and enthusiast
Barry Anderberg
DEVELOPMENT
1st computer: Compaq 8088
Ran a Bulletin Board System
Met wife on internet IRC channel
Betsy Habermann
ACCOUNT MANAGEMENT
Coach youth soccer for 6 years
Favorite movie is The Karate Kid
HUGE One Direction Fan
Brian Mace
DEALER SUCCESS
Loves sports, music, travel
Enjoys breweries
Haberdasher (makes clothes)
Camille Burley
DEALER SUCCESS
Hobbies: coffee, plants & photography
Favorite place lived: Joshua Tree, CA
Has a 6 year old & blended family of 6
Carol Hoverman
ADMINISTRATION
Likes to read, walk, and hike
Has a cabin in Wisconsin
10th out of 11 kids
Chris Good
TERRITORY SALES
Frequent traveler
Has a Bachelor’s in Sociology
Ohio State Football fan
Chris Johnson
VP OF DEVELOPMENT
Wife and kids speak French
Played drums in metal bands
Worked on a project for NASA
Christy Johnson
PRODUCT
Loves to cook
Once held an Oscar
Enjoys board games
Chynna Stull
PROGRAM SERVICES
Huge dog lover
UNC-Charlotte Alumni
Packers superfan
Connor Olson
DEALER SUPPORT
Played on College E-sports Team
Has calico named Callie
Missions to Jamaica & US
Corwin Haapala
DEVELOPMENT
Enjoys building computers
Hosts annual Zelda-Off each year
On St. Olaf Rube Goldberg team
Craig Vore
PRODUCT
Played in a Punk Rock Band
Did Jungle Trek in Colombia
Relative of Jesse Haines
Danielle Romano
MARKETING
Loves true crime
Her French Bulldog was in a Chicago Bulls halftime show & won!
Enjoys baking
David Neis
ANALYTICS SERVICES
Huge hockey fan
Fishes in Canada every year
Recently got into MTG & DnD
David Strong
SALES
Avid golfer
Traveling
Chicago sports fan—Bears, Bulls, Blackhawks & Cubs
Deborah Fenton
ADMINISTRATION
Has 72 plants – mostly succulents
Gamer – favorite game is Donkey Kong Country
Loves being at her cabin on the lake
Denise Slattery
ACCOUNTING
2 sons & 1 mini-schnauzer
Enjoys spending time up North
Makes blankets, bakes
Dom Hurst
DEALER SUCCESS
Chubby Champion as a baby
Enjoys traveling
Bleeds RED. GO BADGERS!
Elizabeth Hegerfeld
FINANCE
Enjoys piano and reading
From South Dakota
Has 12″ surgical scar on back
Ember Albrecht
DEALER SUCCESS
Enjoys reading, baking, crafting
Married, has a son & rescue fur-baby
Augsburg Graduate
Eric Mickols
DEVELOPMENT
Huge gamer
Goes to GenCon every year
Makes own hot sauce
Eric Morse
DEALER SUPPORT
Makes Chiptune Music
Never eaten pasta
Makes board games
Eric Schilling
TERRITORY SALES
Born in Misawa, Japan
Returned to Japan for 40th B-day
Favorite team is Minnesota Wild
Eric Wills
TERRITORY SALES
Served in Air Force for 4 years
Enjoys Golfing, boating, hiking
Married with son and Terrier
Erin Grant
DEALER SUCCESS
Loves to play golf
Mom of 2 boys & a stepson
Loves Diet Coke & coffee
Evan Small
STRATEGIC ACCOUNT MANAGER
Ice hockey is his first love
Enjoys being active with ice hockey, golf, and Brazilian jiu jitsu
Married with two dogs, Pippen and Jonesy
Gary Marcotte
SVP OF INNOVATION
Family in automotive since 20s
Owned ‘The Dive Bar’ in Florida
Has large metal cutout of BigFoot
Grant Schmitzerle
DEALER SUCCESS
Enjoys the outdoors
Plays guitar and is classically trained in violin
Recovered from benign seizure disorder
Induja Thakkelapati
DEVELOPMENT
Can play the violin
Read the Sidney Sheldon novels
Participates in Hackathons
Jason Wolf
DEVELOPMENT
Gets beef chow mein from Lee Ho Fooks
Runs amok in Kent and Mayfair
Drinks piña coladas at Trader Vic’s
Jeff Geis
ANALYTICS SERVICES
Married with a one-year-old daughter.
Likes to hunt, fish, and mountain bike
Currently building a small cabin for his family.
Jennifer Jaeger
TERRITORY SALES
Mother of five
Children all play hockey
From Dayton, MN
Jeremy Forstner
IT
Oldest of three siblings
Owns a small consulting firm
Leverages scalable cloud tech
Jess Stemm
ACCOUNT MANAGEMENT
Total crazy cat lady
Proud Minnesotan
Favorite season is Fall
Jessica Simpson
TERRITORY SALES
Has two dogs – Nala and Moose
Enjoys baking and has a side business
She loves to water wade fish for Trout & Redfish
Jim Johnson
PROJECT MANAGEMENT
Reached summit of Mt. Rainier
Coaches son’s sports teams
Gopher b-ball attendee since ’91
Jimmy Parsons
ACCOUNT MANAGEMENT
Recently engaged to my fiancé Morgan
Has a new Beagle terrier puppy named Melrose
Huge Iowa Hawkeye and Chicago sports fan
Joe Jacklitch
DEALER SUPPORT
Has 9 tattoos
Played hockey for 16 years
#2 trampoline dodgeball captain
Joe Montgomery
IT
West African-American: Liberian
Owns more then 4,000 comics
Is allergic to all tree nuts and fruit
Joelle Reckinger
DEALER SUCCESS
Knitter, loves audiobooks
Walks, hikes, gardens
Enjoys cuddles with her cats
Joey Hock
DEALER SUPPORT
Delves deep into Dungeons & Dragons
Plays Video Games
Has a Cat (Appa) and a brand-new Kitten (Link)
John Clavadetscher
PRESIDENT AND CHIEF COMMERCIAL OFFICER
Has visited 49 states
Has met 2 US Presidents
Rowed Crew in College with Bradley Cooper
John Degnan
VP OF DIRECT SALES
Got remarried and now has 5 kids
Football/baseball coach for 11 yrs
Favorite color is orange
Jon Marozick
DEVELOPMENT
Enjoys playing foosball
Interested in 3D animation
Co-founded .NET User Grp
Jon Ochetti
CHIEF FINANCIAL OFFICER
Bourbon Connoisseur
Loves Italian Food!
Enjoys Fitness Activities
Juan Benigno
TERRITORY SALES
Owns over 500 hot wheels
Read 12 self-development books a year
Used to have a strong dislike for dogs now can’t imagine living without his golden retriever
Jul Robinson
DEALER SUPPORT
Part of a Sorority for 5 years
Journaling for 10+ years
Loves Do-it-Yourself projects
Julie Frana
PROJECT MANAGEMENT
Enjoys Spa treatments & Yoga
Loves traveling warm places
Pro Beach Volleyball Fan
Justin Kramer
VP OF OEM/STRATEGIC PARTNERSHIPS
Diehard Packers fan
Snowboarder, Mtn Biker & Hiker
Bourbon enthusiast
Katie Morine
ADMINISTRATION
Enjoys mountain biking and walks outdoors
Has 2 orange cats named Wayne and Walter
Recent first-time homeowner
Kelly McCrimmon
PROGRAM SERVICES
Purveyor of puns
Propagates succulents
Tracks new restaurant reviews
Lauren McCrimmon
PROGRAM SERVICES
Lived in South Korea
Enjoys traveling & exploring
Loves terrible sci-fi B-movies
Lauren Sybrant
PROGRAM SERVICES
Attended Oktoberfest in Germany
Was in dance for 16 years
Studied abroad in Italy
Linnea Vogelzang-Brown
PROGRAM SERVICES
Proud mother of furball Rufus
Cannot swim
Obsessed with shampoo
Lydia Hawley
DEALER SUCCESS
Minnesota farm girl
Baking is her happy place
Loves travel, photography, live music
Mahad Mohamed
PROGRAM SERVICES
Geography expert
Negro League memorabilia collector
Did a speech with Denzel Washington
MahRyan Ronquist
DEALER SUCCESS
Has competed in the Junior Olympics for Tae Kwon Do
Has four cats named Yuki, Tumble, Kairi & Deku
Enjoys playing Ultimate Frisbee
Mark Leppke
UX DESIGNER
Amateur bike racer
Loves backwoods camping
Loves film, music, theater
Matt Kristo
ANALYTICS SERVICES
Hobbies include Geology
Enjoys camping and hiking
Enjoys time w/friends & family
Mike Price
TERRITORY SALES
Car Enthusiast
Enjoy Traveling
Enjoy Golfing & Boxing
Mike Wethington
CEO
Serial Entrepreneur
Former Regent of St. John’s
Won Outsell Halloween Contest
Molly Barkus
ACCOUNT MANAGEMENT
Happiest when outside
Learning how to golf
Ski bummed in Colorado
Naomi Kolodziejczyk
SALES
Married, has 2 daughters and a dog named Calvin
Enjoys tennis, gardening and going to our family cabin
Blood type is coffee
Nell Campbell
FINANCE & ACCOUNTING
Organized Wine Club for 200 ppl
Puts “we should…” into action
Enjoys reading business journals
Nichole Carey
CONTENT OPERATIONS
Proud music-head & film nerd
Loves travel, especially N. Shore
Playwright, thespian & vocalist
Nick Burns
TERRITORY SALES
Once a radio DJ
Got married at Red Rocks Amphitheatre
Has owned 35+ cars
Nick Hoffrogge
ADMINISTRATION
Minored in Japanese
Fan of Ultimate Fighting & MMA
Enjoys Running
Nicole Sherrard
PROGRAM SERVICES
Swam with turtles & dolphins
Studied in Hawaii
Parks & Rec Fan
Pam Dixon
DIRECTOR OF PEOPLE & ORGANIZATIONAL DEVELOPMENT
Lead 8 women on 56-day canoe trip
Started/co-owned farmhouse brewery
Was an Apiarist
Rachel Marti
FINANCE
2 rescue pups rule her world
Reads at least 25 books a year
Bravo TV enthusiast
Rae Nyberg
MARKETING
Cabin in Spooner, WI
Loves to travel
Licensed Cosmetologist
Rakesh Kanakamedala
DEVELOPMENT
Dallas Cowboys fan
Sports enthusiast
Occasional Procrastinator
Ralph Stetson
TERRITORY SALES
Lifelong Red Sox Fan
Owns 1000+ cook books
Has a Schipperke named Gracie
Reece Jacklitch
CONTENT OPERATIONS
Cage dove w/ great white sharks
Visited 26 countries
Competes in annual family disc golf tournament
Remina Sangil
DEVELOPMENT
Loves experiencing different cultures through travel & food
Self-proclaimed home barista
Likes hiking and spending time outdoors
Rhiannon Nelson
PROGRAM SERVICES
Named after Fleetwood Mac song
Loves reading Tarot cards
Has a dog named Frodo
Rob Duran
ACCOUNT MANAGEMENT
Slightly nomadic
Crazy about all types of music
Thinks it’s important to laugh daily
Robert Naeve
DEALER SUPPORT
Avid gamer
Freemason
Escorted from US Capitol
Roger Noden
ARCHITECTURE
Likes camping, hiking, off-roading
Visited 44 of the 50 United States
Yet to go: RI, WI, MI, MS, AL, AK
Ryan Goldney
TERRITORY SALES
Big Boston Sports Fan!
Loves Summers in Maine
Favorite Player: Larry Bird
Ryan Lawyer
DEVELOPMENT
Climbed 13 of Colorado’s 14’ers
Volunteers at American Beer Fest
Likes playing & watching hockey
Ryan Linn
PROGRAM SERVICES
Avid gamer
Travels to California
every January
Sami Hodsdon
VP, PROGRAM OPERATIONS
Loves taking b & w photos
Had a blast parasailing in Mexico
Loves karaoke
Seth Bertsch
PROJECT MANAGEMENT
Enjoys teaching people to fish
Power Seller with eBay
Loves Golden Valley Benihana
Shawn Zents
TERRITORY SALES
Befriended by Cactus Moser
Worked at Walt Disney World
Former Demolition Derby Official
Sherri Streff
MARKETING
Paper crafter
Favorite holiday is Halloween
Loves going to the movies
Suzie Taylor
IT INFRASTRACTURE
Volunteers at UMN’s Equine Ctr
Goes trail running with dog
Loves to scuba dive, hike, travel
Tanya Adair
DEALER SUCCESS
Enjoys daily walks & snuggles with fur-baby, Apollo (lab-mix)
Enjoys cooking & trying new dishes
Plans to make it to an F1 race within the next 5 years
Tara Linsmayer
PROJECT MANAGEMENT
Loves dark chocolate – daily
Tries to walk dog Gidget daily
Goal to visit all 50 states
Taylor Powers
PROGRAM SERVICES
Big Packers fan!!
Graduated St. Cloud State
Hates pickles
Terry Groves
PRODUCT OPERATIONS
Married, has two adult sons
Likes weekends at the lake
Enjoys brewing the occasional lager or ale.
Thad Swint
DEVELOPMENT
Speaks Spanish
Black belt in Taekwondo
Has a 4-year-old daughter named Zakiya & is teaching her how to skateboard
Tim Gilmore
PROGRAM SERVICES
Believes in aliens
Loves trivia
In a band and composes music
Todd Babbitt
ARCHITECTURE
HAM radio hobby
Speaks Japanese
Has scuba certification
Trevor Gehring
DEALER SUPPORT
Proud Father of 3 Children
Avid Pool Player
Diehard Viking Van
Trevor Stemm
DEALER SUCCESS
Manages amateur soccer team
Collects watches
Wants to see Liverpool FC play
Umakanth Buchireddy
DEVELOPMENT
Wanderlust
Loves to hang out with friends
Auto enthusiast
Vang Xiong
FINANCE
Enjoy playing volleyball and badminton
Love traveling
The oldest of 7 kids
Zach Shaver
DEALER SUCCESS
Sports guy
6 Siblings
Can drive stick (manual)
Mike Wethington
CHIEF EXECUTIVE OFFICER
In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.
John Clavadetscher
PRESIDENT AND CHIEF COMMERCIAL OFFICER
John Clavadetscher adds to the company’s customer engagement expertise a depth of automotive experience and a track record of digital transformation accomplishments. A founding team member at Cars.com, he led the company’s go-to-market and customer-first sales efforts for nearly two decades. Clavadetscher joins Outsell from Cooler Screens Inc., where he was also a founding team member.
Gary Marcotte
SVP, CUSTOMER ENGAGEMENT INNOVATION
Throughout Gary’s 35+ years in Automotive, he has been part of many ground-breaking initiatives, including in the early 1990’s, the launch of Lexus Certified Preowned. He was the long-time leader of Marketing for AutoNation, and since leaving in 2011, has advised many innovative automotive marketers. In his role at Outsell, he helps guide the development process, Product Innovation, and other Strategic growth initiatives.
Jon Ochetti
CHIEF FINANCE OFFICER
With over twenty years of experience, Jon has an extensive background in strategic planning, product and business analysis, profit optimization, planning processes, financial systems, and corporate integration. Prior to joining Outsell, he was Vice President of Business Strategy and Financial Planning and Analysis at Star Tribune Media Company.
Pam Dixon
DIRECTOR, PEOPLE AND ORGANIZATIONAL DEVELOPMENT
For over two decades, Pam has served organizations in a variety of industries as a trusted and respected HR and OD Leader. She approaches organizational challenges with curiosity, a systems lens, and an insatiable drive to find optimal solutions, while fostering collaboration and creative problem solving. Pam earned a PhD in Human Resources and Organizational Development from Colorado State University and maintains certifications in change and transition management, mediation, and HR program evaluation.
Justin Kramer
VP, OEM/STRATEGIC PARTNERSHIPS
Justin leads our OEM Partnership business that includes strategic white label relationships along with other growing projects that activate OEM data with their dealerships. Justin has over 25 years of automotive experience starting with Ford Credit where he held a variety of leadership roles including training, customer service and sales. Justin’s experience at Outsell includes leading Customer Success and starting the Outsell Caring Committee. Most recently Justin led the large and successful Chevrolet and Agency720 partnership.
Chris Johnson
VP, DEVELOPMENT
Chris brings more than two decades of leadership experience to Outsell. Previously, he managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters.
John Degnan
VP, DIRECT SALES
John leads Outsell’s growing Sales organization that continues to expand and expand sales even in this challenging market. John has nearly 30 years in automotive media, dealer support and dealer sales, including very successful careers at IHeart Media, CBS, Sinclair Broadcasting and others. At Outsell, John’s rich experience includes leading our Eastern Region as Senior Sales Director where he helped launch the Dealer Group Omnihub and other ground breaking Outsell products.
Aaron Jerdee
VP, CUSTOMER SUCCESS
Aaron leads the Outsell Customer Success team that supports our more than 1500 clients and boasts industry leading retention. Aaron started at Outsell 9 years ago, as a Customer Success team member and grew to Sales eventually becoming a Regional Sales Manager and leading a highly productive sales team. Aaron has spent the past 13 years in marketing and brings a unique combination of Customer Service, Dealer Operations, and Leadership to our growing Customer Success team.
Sami Hodsdon
VP, PROGRAM OPERATIONS
Sami runs the Program Operations team that supports the onboarding and maintenance of clients while ensuring successful delivery of communications across multiple media channels. She started her career at Outsell in 2006 and over the years grew into the role of Director of Program Services. As a Director, she developed a strong team and led the operational requirements for the successful implementation of our new content management system.
Fred Senn
FOUNDING PARTNER, FALLON
Fred is one of the founding partners of Fallon Worldwide, headquartered in Minneapolis, MN. Known for their creativity, their client portfolio has included blue chip brands like BMW, Porsche, Holiday Inn, Sony, United Airlines, Citibank, Time Magazine, and the Wall Street Journal. Fred is also very involved in local business and nonprofit organizations, and has directed the successful advertising efforts of the Minnesota Business Partnership, the Minnesota Department of Tourism, as well as two gubernatorial campaigns. He is also involved as an adviser or board member to several national children’s organizations.
Jeff P. Greiner
NORTHERN PACIFIC
Jeff co-founded Northern Pacific Group, a growth equity investment firm based in Wayzata, Minnesota, and serves as a Managing Partner. Prior to co-founding Northern Pacific Group, Jeff focused on technology, business and financial services investments for Norwest Equity Partners. Jeff was a Founding Partner at Wessels, Arnold & Henderson. Currently, he serves as a director of DelaGet, Greater Twin Cities United Way, YMCA of the Greater Twin Cities, Boy Scout Northern Star Council, Beta Theta Pi Foundation and Cathedral Church of St. Mark Foundation.
Judson Bemis
ENTREPRENEUR
Judson has served as the National Director of Development for the Hazelden Foundation, the Vice President of New Business Development, and as the principal of Clere Consulting. He serves on the for profit boards of Technology, Inc. and Imaging Institute, Inc. as well as on the nonprofit boards of Theatre de la Jeune Lune, The Minnesota Orchestral Association, The Guthrie Theater Foundation, Theatre Communications Group (in NYC), and MacPhail Center for Music. He currently has been appointed by the Governor to the Minnesota State Arts Board.
Partrick O’Halloran
O’HALLORAN ENT
Patrick was at Accenture for over twenty-two years, including eleven years as its Partner in charge of Customer Insight organization. He co-founded Accenture’s CRM cross industry service line, as well as creating and running the global Customer Insight business unit for eight years, serving some of their largest clients like Washington Mutual and Target. He sits on the board of Datalink, a company that analyzes, designs, implements, and supports information storage infrastructures that store, protect, and provide continuous access to information, and has also served as Founding Partner and Chief Executive Officer of Entiera.
Steve Gill
TALENTI GELATO
Steve is the founder and CEO of Dallas based Talenti Gelato. Talenti is already one of the top 3 brands, successfully competing with other premium ice cream brands in the premium grocery channel. It was acquired by Unilever in 2014. Prior to Talenti, Steve was a Co-Founder and President of Minneapolis based Millennium Import Company from 1993 to 2005 working as a partner with the Edward J. Phillips Family of Minneapolis.
