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Driving Success: The Crucial Role of Software in Modern Car Dealerships

Written by John Clavadetscher

One of the many reasons for America’s continued economic strength has been its leading role in leveraging software to make teams and systems more effective and efficient. In 2011 Marc Andreessen famously stated “Software will eat the world”. At the heart of Marc’s prescient comment was that all companies (big or small) have legacy software processes that new software can improve upon. While there are innumerable examples, check out Servide Now (NOW) as they are one of the fastest growing companies in the world and they focus on finding legacy mind numbing/ soul crushing tasks and processes and leveraging new software to help make the people, teams and enterprise more successful. 

For the Auto Industry, ask yourself what are your soul crushing/mind numbing repetitive tasks and how are you using software to make your teams, marketing investment and dealership more successful in 2024.   

The following are a few of the massive inefficiencies facing the auto industry that software from Outsell can help: 

Customer Relationship 

Building and maintaining strong, ongoing and personal  relationships with customers is paramount in the automotive industry. Delivering the right message to the right person in the right medium is now table stakes for customer engagement and software companies like Outsell save countless mind numbing repetitive hours of having people and legacy CRM software try to solve for this mission critical work. The savings and customer retention benefits are  significant. 

Digital Marketing and Online Presence:

In an era where consumers turn to the internet for vehicle research, online presence is crucial. Software like Outsell , helps dealerships drive high quality web site traffic to their websites as well as leveraging a coordinated approach to communicate with your customers via social, text and direct mail. The saving and customer retention and benefits are amazing. 

Enhanced Customer Experience:

Software plays a pivotal role in enhancing the overall customer experience. From understanding where the customer is in her journey to when they visit the web site (as most dealers only know 5% of the time or less when a customer visits a dealership website. This not only saves time for both customers and dealership staff but also contributes to a positive and memorable experience, encouraging repeat business and positive word-of-mouth.

Marc Andreesen was right and at the heart of America’s economic engine are innovations like software to make teams more effective, maximize marketing investment and improve customer retention and maximize gross profit. 

Please visit Outsell at Booth 4801 W to best understand how we can help the dealer community surpass your goals in 2024.