Sami Hodsdon


Sami runs the Program Operations team that supports the onboarding and maintenance of clients while ensuring successful delivery of communications across multiple media channels. She started her career at Outsell in 2006 and over the years grew into the role of Director of Program Services. As a Director, she developed a strong team and led the operational requirements for the successful implementation of our new content management system.

Aaron Jerdee


Aaron leads the Outsell Customer Success team that supports our more than 1500 clients and boasts industry leading retention. Aaron started at Outsell 9 years ago, as a Customer Success team member and grew to Sales eventually becoming a Regional Sales Manager and leading a highly productive sales team. Aaron has spent the past 13 years in marketing and brings a unique combination of Customer Service, Dealer Operations, and Leadership to our growing Customer Success team.

John Degnan


John leads Outsell’s growing Sales organization that continues to expand and expand sales even in this challenging market. John has nearly 30 years in automotive media, dealer support and dealer sales, including very successful careers at IHeart Media, CBS, Sinclair Broadcasting and others. At Outsell, John’s rich experience includes leading our Eastern Region as Senior Sales Director where he helped launch the Dealer Group Omnihub and other ground breaking Outsell products.

Chris Johnson


Chris brings more than two decades of leadership experience to Outsell. Previously, he managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters.

Justin Kramer


Justin leads our OEM Partnership business that includes strategic white label relationships along with other growing projects that activate OEM data with their dealerships. Justin has over 25 years of automotive experience starting with Ford Credit where he held a variety of leadership roles including training, customer service and sales. Justin’s experience at Outsell includes leading Customer Success and starting the Outsell Caring Committee. Most recently Justin led the large and successful Chevrolet and Agency720 partnership.

Pam Dixon


For over two decades, Pam has served organizations in a variety of industries as a trusted and respected HR and OD Leader. She approaches organizational challenges with curiosity, a systems lens, and an insatiable drive to find optimal solutions, while fostering collaboration and creative problem solving. Pam earned a PhD in Human Resources and Organizational Development from Colorado State University and maintains certifications in change and transition management, mediation, and HR program evaluation.

Jon Ochetti


With over twenty years of experience, Jon has an extensive background in strategic planning, product and business analysis, profit optimization, planning processes, financial systems, and corporate integration. Prior to joining Outsell, he was Vice President of Business Strategy and Financial Planning and Analysis at Star Tribune Media Company.

Gary Marcotte


Throughout Gary’s 35+ years in Automotive, he has been part of many ground-breaking initiatives, including in the early 1990’s, the launch of Lexus Certified Preowned. He was the long-time leader of Marketing for AutoNation, and since leaving in 2011, has advised many innovative automotive marketers. In his role at Outsell, he helps guide the development process, Product Innovation, and other Strategic growth initiatives.

John Clavadetscher


John Clavadetscher adds to the company’s customer engagement expertise a depth of automotive experience and a track record of digital transformation accomplishments. A founding team member at, he led the company’s go-to-market and customer-first sales efforts for nearly two decades. Clavadetscher joins Outsell from Cooler Screens Inc., where he was also a founding team member.

Mike Wethington


In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.