David Metter, Co-Founder & President of AutoHook powered by Urban Science, Lucas Neiderer, Senior Marketing Manager at Dolan Auto Group, George Thompson, Director of Operations at Fenton Family Dealerships, and Jon Petron, Outsell’s Vice President of Advanced Services, explore how optimally targeting communications, refining your content, and putting the focus on data are paramount to every dealer’s success in 2018, especially with email marketing.
Learn how to:
- Develop an effective email marketing approach
- Improve their processes for reengaging prospects and unsold leads
- Prevent customer defection by refining email retention strategies
- Go beyond email with cross-channel communications