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Outsell targets in-market servicers, providing an omni-channel approach to marketing that is designed to extend a dealership’s reach beyond a single channel or profit center.

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Omni-Channel Service Campaigns

Give consumers the power to engage when, where, and how they want, without neglecting one of your most important profit centers – the service bay. Connect with customers through targeted email, social, and direct mail communications.

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Email

• 20 targeted service retention campaigns
• Dynamic individualization
• Custom Offers
• Automatic “Service-to-Sales” capability with subtle AI-driven individualized inventory recommendations
  

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Direct Mail

• 6 targeted service retention campaigns
• Fixed budget caps chosen by dealer
• 2 formats:
  • 6×11 postcard ($.53/piece)
  • 4×6 formats ($0.33/piece)
    

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Social

• 2 targeted service retention campaigns
• API connections that automatically target the dealer’s service customers on Facebook in conjunction with other channels
• Monthly A/B creative testing to optimize performance

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