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VIN Service Engagement

Outsell targets in-market servicers, providing an omni-channel approach to marketing that is designed to extend a dealership’s reach beyond a single channel or profit center.

Omni-Channel Service Campaigns

Give consumers the power to engage when, where, and how they want, without neglecting one of your most important profit centers – the service bay. Connect with customers through targeted email, social, and direct mail communications.

Case Study

Email

  • 20 targeted service retention campaigns
  • Dynamic personalization
  • Custom Offers
  • Animated images to provide impact
  • Automatic “Service-to-Sales” capability with subtle AI-driven personalized inventory recommendations

OPTIONAL UPGRADES

Direct Mail

  • 6 targeted service retention campaigns
  • Fixed budget caps chosen by dealer
  • 2 formats:
    • 6×11 postcard ($.53/piece)
    • 4×6 formats ($0.33/piece)

Social

  • 2 targeted service retention campaigns
  • API connections that automatically target the dealer’s service customers on Facebook in conjunction with other channels
  • Monthly A/B creative testing to optimize performance
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