The Minneapolis/St. Paul Business Journal Selects Outsell as a 2015 Eureka! Award Winner


Outsell recognized for its innovative buyer detection solution designed for the automotive industry

The Minneapolis/St. Paul Business Journal has named Outsell as a 2015 Eureka! Award Winner.

The judges reviewed nearly 100 nominations for the second annual Eureka! Awards project honoring Twin Cities companies creating new products and innovative business processes that are disrupting industries in business, technology, education, the arts, health care and many others.

The entire list of winners is available online and can be viewed here at 2015 Eureka! Award Winners.

“We are honored that The Minneapolis/St. Paul Business Journal has recognized our company with a 2015 Eureka! Award,” said Mike Wethington, CEO, Outsell. “I’m proud that our team is bringing one-of-a-kind big-data analytics solutions such as BuyerScout to the automotive market, and that we are able to create tremendous value for dealers across many of the top automotive brands. I’m happy to see BuyerScout recognized among all the other stand-out innovations in the Twin Cities.”

Outsell BuyerScout® is a one-of-a-kind buyer detection product that alerts dealers when current customers and prospects are actively shopping for a vehicle. Today, more than 280 dealerships are using BuyerScout to generate increased vehicle sales.

BuyerScout monitors online and offline behaviors to understand shopping intensity and brand preferences, and detects when a dealer’s customers are getting ready to buy. Dealers using BuyerScout are able to arm their sales teams with the information they need to focus their efforts on shoppers deepest into the buying process, tailor their sales approach, and close more deals.

The awards ceremony will take place on Thursday, June 25, 2015 at the Muse Event Center in Minneapolis. For more information about the event, please visit