Peak Performance & Outsell Join Forces to Deliver a Powerful Cross-Channel Customer Engagement Solution


Peak Performance and Outsell have announced a business partnership and new product offering that will redefine the way automotive dealers and OEMs engage customers. This joint solution is underpinned by Outsell’s proprietary Neuromotics analytic models that anticipate customer behavior and identify in-market shoppers.

This new product will tightly integrate PEAK’s best-in-class owner engagement platform with the Outsell Fuel digital customer engagement platform to enable OEMs and their dealers to create an analytics-driven, cross channel dialog with their customers. This solution has the added benefit of on-going consultations with PEAK’s national field force to identify growth opportunities and drive incremental performance improvements.

“We could not be more excited about this partnership,” said Stan Megerdichian, PEAK’s CEO. “PEAK has been searching for a unique and powerful sales-oriented customer engagement solution to amplify our proven service marketing programs, and with Outsell we now have the industry’s best.”

The Peak-Outsell partnership brings dealers and OEMs a cross-channel, cross-tier customer engagement solution that will offer dealerships a one stop shop for their sales and service needs that spans all channels and tiers.

“We’re continuing to execute on our mission of transforming the way automotive brands engage customers,” said Mike Wethington, CEO of Outsell. “By combining our energies and strengths with PEAK, we are now jointly poised to provide the industry’s most comprehensive analytically-driven, cross-tier customer engagement solution.”

About Peak Performance
Since 1991, PEAK’s innovative solutions have been maximizing customer engagement with powerful, data-driven marketing solutions for the service department. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for their clients. Known in the industry as the trusted authority, PEAK’s state-of-the-art omni-channel products and services stand as the programs of choice for numerous OEMs and thousands of automotive dealers nationwide. For more information, visit