Outsell at NADA 2016

Outsell Showcases Customer Engagement Solutions for Automotive Dealers at NADA 2016

Outsell is showcasing its solutions at this week’s NADA Convention and Expo, taking place in Las Vegas from March 31-April 3, 2016.

At booth #6500N, Outsell will feature:

  • Outsell Fuel, a multi-channel customer engagement platform that enables automotive dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity.
  • BuyerScout®, the only buyer detection product that predicts who’s going to buy and provides dealers with a scored list and information into what consumers are doing, identifying hot prospects before your competition. BuyerScout arms your sales team with the information they need to focus their efforts on who’s ready to engage, service or buy. A recent Polk data matchback study found that BuyerScout accurately pinpoints consumers who are likely to purchase: 8% of consumers on BuyerScout reports purchase a vehicle within 90 days.
  • New Service Campaigns, which run on the Outsell Fuel platform and help boost traffic to dealer service bays.
  • A new integration with Google Analytics that gives auto dealers enhanced web analytics tracking. Outsell now automatically adds UTM coding to links in all campaigns, enabling dealers to see campaign impact within their Google Analytics accounts.

The NADA Convention and Expo is the world’s largest international gathering place for franchised new-vehicle dealers.  Attendees come to learn about new industry innovations.

“Auto dealers know they need to move from sporadic, generic email blasts to a more automated, structured and individualized communications process – but they struggle with how to do it,” said Mike Wethington, founder and CEO of Outsell. “Outsell’s platform outperforms other solutions because it adapts to individual consumers’ lifecycles and engages with them in a way that is individually effective.” According to Wethington, many dealers are experiencing returns from 5-25x on their Outsell investment.

To learn more about Outsell, visit the company at booth #6500N during the NADA Convention, or visit www.outsell.com.