Veteran Software Executive Brings Product Marketing and SaaS Expertise to Outsell to Lead Growth and Innovation for its Digital Engagement Platform
Outsell announced today that software marketing executive Daniel Smith has joined Outsell’s management team as Vice President of Product.
At Outsell, Dan is responsible for ensuring that Outsell continues to lead the market with its award-winning Digital Engagement Platform for brands with distributed sales channels. Dan will play a critical role in driving the ongoing evolution of Outsell’s easy-to-use tools, programs and analytic insights leading brands and their dealers depend upon to effectively engage consumers and drive incremental sales.
Prior to joining Outsell, Dan was Senior Vice President and Chief Marketing Officer at ClickSquared, Inc. where he conceived and launched its Cross-Channel Marketing Hub and was instrumental in transitioning ClickSquared from a marketing services company to a software-as-a-service company. Before ClickSquared, Dan was Vice President of Channel Development at Unica Corporation, an IBM company, and prior to that was Chief Marketing Officer at MarketSoft Corporation. Dan has also held senior positions at Pegasystems, M&T Bank and JPMorgan Chase.
“Dan is a terrific addition to our management team, and we are thrilled to welcome him to Outsell,” said Mike Wethington, President and CEO of Outsell. “His expertise in product marketing in a cross-channel environment will be instrumental in driving continued innovations within, and the ongoing evolution of, our Digital Engagement Platform. Dan’s track record of driving sales and product innovation at technology companies speaks for itself, and his thought leadership in behavior-based marketing is exactly what we were looking for to take the marketing and development of our SaaS solution to the next level.”
“This role at Outsell is a great opportunity for me to apply my experience in B2C marketing software, behavioral marketing and predictive analytics to help brands and their dealers better engage with their consumers,” said Dan Smith. “Outsell has proven itself a leader with its SaaS Digital Engagement Platform. The company has won numerous industry awards, and boasts a roster of well-known automotive brands that understand the value of cultivating a positive customer experience at every point of engagement. I’m very excited to join the Outsell team and help lead the evolution our Digital Engagement Platform.”
Learn more about Dan at Outsell’s People page.