Company Continues to Make Strides in Automotive Segment; Awarded a Third Stevie
Outsell announced today a solid first quarter to start 2014. The company exceeded its Q1 revenue goals and is hiring at a steady pace to accommodate demand for its Digital Engagement Platform.
In Q1, Outsell introduced NeuroMotics™, a set of packaged predictive models that help automotive marketers anticipate customer needs, detect preferences, improve message timing, increase relevancy, and improve sales. The NeuroMotics™ field-proven models analyze existing dealer data sources. The resulting model scores are automatically integrated into individual customer profiles within the Digital Engagement Platform and are used to inform offer selection, targeting and timing for the dealers’ direct marketing campaigns. The bottom line impact of the models, reflected in matched-sales reports and lift-against-control ROI calculations, shows that NeuroMotics™ clients are typically enjoying sales lift of 15-20%.
“Our ridiculously easy-to-use platform allows dealers to concentrate on their sales efforts and connect with customers instead of worrying about data, technology and multi-vendor coordination. An increasing number of automotive brands and dealers are choosing Outsell to help them improve their marketing effectiveness and increase vehicle sales,” said Mike Wethington, CEO of Outsell. “We’re continuing to lead the way for digital marketing within automotive. Our focus for the remainder of 2014 is to innovate with our growing roster of manufacturers and continue the evolution and development our next generation Digital Engagement Platform so we can bring even more capabilities to our clients.”
For the third time, Outsell, along with agency partner Saatchi & Saatchi, won a Stevie® Award at the eighth annual Stevie Awards for Sales & Customer Service. The 2013 Toyota RAV4 Launch Campaign won the Silver award in the Outbound Marketing Program of the Year category. The campaign, consisting of targeted emails and a custom microsite for Toyota North America, was a powerful example of how cross-channel digital marketing can increase consumer awareness and drive sales in support of the new Toyota RAV4.
The results were impressive: over 56,000 consumers interacted with the campaign — generating approximately $6.1 million in RAV4 sales revenue for the participating dealers. To view examples of the award-winning campaign emails and microsite, please visit: http://dsdealer.com/styles/rav4-launch/