Outsell BuyerScout® Wins Bronze for Innovation of the Year – Business Products Industries

Outsell was presented with a Stevie® Award at the 13th Annual American Business Awards in Chicago. Outsell BuyerScout® received a Bronze Stevie Award in the Innovation of the Year – Business Products Industries category. Earlier this year, Outsell BuyerScout was honored with a Gold Stevie award in the category Sales Automation Solution.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards were presented to winners during a gala banquet on June 22 at the Fairmont Chicago Millennium Park Hotel. More than 400 nominees and their guests attended.

More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and Human Resources Department of the Year, among others. More than 200 executives worldwide participated in the judging process to select this year’s Stevie Award winners. Details about The American Business Awards and the lists of Stevie winners who were announced are available at www.StevieAwards.com/ABA.

“We are extremely impressed with the quality of the entries we received this year. The competition was intense and every organization that won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards. “To those outstanding individuals and organizations that received Gold, Silver, and Bronze Stevie Awards, the judges and I are honored to celebrate your many accomplishments. You are setting a high standard for professionals nationwide.”

“We want to thank the Stevie’s for recognizing BuyerScout as a unique and innovative business solution for the automotive industry,” said Michael Wethington, CEO of Outsell. “Dealers actively using BuyerScout are seeing a 4.5X lift in overall sales conversion rates and a 270% increase in competitive conversions of active vehicle shoppers considering other brands. I am extremely proud of BuyerScout and the tremendous value it provides to dealers across a growing number of automotive brands.”

Outsell BuyerScout
Outsell BuyerScout® is a one-of-a-kind buyer detection product that alerts dealers when current customers and prospects are actively shopping for a vehicle. Today, more than 280 dealerships are using BuyerScout to generate increased vehicle sales. BuyerScout monitors online and offline behaviors to understand shopping intensity and brand preferences, and detects when a dealer’s customers are getting ready to buy. Dealers using BuyerScout are able to arm their sales teams with the information they need to focus their efforts on shoppers deepest into the buying process, tailor their sales approach, and close more deals.

In addition, Outsell and agency partner Saatchi & Saatchi, received a Silver 2015 Stevie Award for the 2014 Toyota Highlander vehicle launch campaign in the Automotive Marketing Campaign of the Year category at the 13th Annual American Business Awards in Chicago on June 22.


About The Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors and partners of The 2015 American Business Awards include BizTalkRadio, CallidusCloud, Engility, Fareportal, John Hancock, PetRays, and Softpro.