Outsell marketing platform is even more valuable in challenging economic times, as its impact on auto sales, service and retention is completely measurable
Outsell announced today that Q1 2019 was one of the strongest first quarters in company history. The company added new Monthly Recurring Revenue (MRR) bookings at 142 percent ahead of plan, thanks to robust sales to large auto dealer groups.
While overall U.S. auto sales were weak in Q1, Outsell sales did not suffer. Outsell founder and CEO Mike Wethington believes that the Outsell platform is even more valuable to dealers in tough economic times. “Outsell is designed to help dealers not only drive more sales and service, but also retain existing customers – that’s crucial when industry sales are declining,” said Wethington. “And Outsell makes it simple to measure the impact of every marketing dollar, something dealers need to pay more attention to in a challenging sales environment.”
Other highlights from Q1:
- Outsell introduced several new innovations for customers, including on-demand campaigns, private offers and social ads integrated with Inventory Mover – all leveraging AI to help dealers better target and personalize their offers.
- Outsell hired Jon Ochetti as CFO. Ochetti was most recently Vice President – Business Strategy and FP&A at the Star Tribune Media Company. Prior to that, he held senior financial roles at publisher Meredith Corporation’s marketing services agency, MXM, and at McDonald’s Corporation and KPMG.
“Retention is the name of the game right now for our customers, and Outsell plays a big role in helping dealers mine their own data to identify opportunities,” said Wethington. “With Outsell, dealers can work smarter, not harder, to stand out from the competition and win more business.”