Bryan Harwood Named Chief Technology Officer at Outsell

Outsell Expands Executive Team with Innovative Technology Leader Bryan Harwood

Minneapolis, MN, November 8, 2011 – – Outsell, a leading digital marketing software and services firm announced today the appointment of technology and strategic innovation expert Bryan Harwood to the position of Chief Technology Officer. Harwood has a depth of experience building out data and transaction processing systems on a massive scale for global enterprises. In his new role, Harwood will be responsible for developing and guiding the company’s overall technology strategy and software as a service development efforts.

“The addition of Bryan as CTO strengthens both our leadership team and our technology team,” said Outsell CEO Mike Wethington. “Bryan has the kind of experience that Outsell needs to develop a resilient, flexible, and scalable digital engagement platform as the company manages a period of explosive growth. His experience in building platforms to support services with millions of users will be of great benefit to us as we continue to develop our platform.”

Harwood began his career as an IT Architect at IBM Global Services (NYSE: IBM), working with clients on large implementation projects. Following IBM, Harwood performed the role of Lead Architect at Sun Microsystems, architecting a global e-commerce and content management solution for a top e-learning company. He then moved to the role of Fellow & Chief Architect at Galileo/Travelport, building out the first web services platform for the travel industry which allowed travel sites like Orbitz, Cheaptickets and Expedia to integrate their systems seamlessly. The building of this next-generation Global Distribution System (GDS) was a revolutionary project in the travel industry.

As Chief Technology Officer at Outsell, Harwood will be focusing on the continued development and scaling of the Outsell Digital Engagement Platform, expanding its consumer data integration capabilities and creating new levels of customization to individual consumer needs.

“I believe that great companies are often the result of original thinking, and Outsell has the unique ability to re-imagine the consumer engagement experience,” commented Harwood. “Together, we have an opportunity to create something special and unique for the digital marketing industry while building something of lasting value.”

To learn more about Outsell’s Leadership Team Click Here.

About Outsell LLC

Outsell ( is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for dealers from leading automotive brands.