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Automotive News to Host Webinar with Outsell on How to Leverage Data to Optimize Customer Engagement and Ultimately Sell More Cars

Learn how dealerships can use buyer detection technology, which transforms customer engagement and ultimately increases vehicle sales

Outsell announced today that it will sponsor a free one-hour webinar hosted by Automotive News on the topic, “Harness the Power of Data to Optimize Customer Engagement and Sell More Cars” on Thursday, March 10, 2016 at 2:00 p.m. Eastern.

Today dealers are looking for new ways to effectively market to their customers and in-market shoppers. Customers that open an email from a dealership, visit their website or look at the vehicle inventory are sending digital signals about their purchasing intent. When the dealership can match those signals to previous behaviors to identify patterns, then the dealer can start to detect who’s going to buy, then use that buyer detection knowledge to maximize its digital marketing effectiveness and increase customer engagement.

Join automotive industry thought leaders Brian Pasch, Principal at PCG Consulting, and Chris Johnson, Director of Software Development at Outsell, as they discuss how dealers can harness the power of data utilizing buyer detection technology, which transforms customer engagement and ultimately helps them sell more cars.

During this webinar, attendees will learn how other dealers have applied this buyer detection technology strategy to the information already in their systems to:

  • Increase conversion rates by 447%
  • Increase new customer acquisition by 42%
  • Re-engage and close “dead” leads

Speakers: Brian Pasch, Principal, PCG Companies and Chris Johnson, Director of Software Development, Outsell. Moderator: Jim Treece, News Editor, Automotive News

Harness the Power of Data to Optimize Customer Engagement and Sell More Cars

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Thursday, March 10, 2016 from 2:00 – 3:00 p.m. Eastern

To register for the free event or if you have questions, please visit: Registration Link

More about Buyer Detection and Outsell BuyerScout®

Outsell BuyerScout®, is an innovative buyer-detection product that helps auto dealer’s better focus their sales efforts. Outsell BuyerScout is the first machine learning-powered predictive analytics solution for automotive industry. Outsell’s buyer detection software predicts who’s in market and provides dealers with a scored list and competitive information into what each shopper is doing and identifies a hot prospect before your competition.

BuyerScout is the only buyer detection product that analyzes behavioral trends, tracks consumer engagements, and tips off dealers when current customers and prospects are in market. Initial results on the recently upgraded BuyerScout models show an increase in conversion rates of up to 5X and up to 2X higher volumes of identified in-market buyers.

BuyerScout is the most popular add-on to Outsell’s flagship Outsell Fuel multi-channel customer engagement platform. It is powered at its core by proprietary analytics models, which predict consumer behavior so dealers can better identify, understand, and speak to individual customers and prospects to generate superior results. Outsell’s models constantly react to new data through the use of machine learning-powered dynamic predictive models, the best algorithmic method for predicting outcomes.