The Rise of CDPs – Outsell Leads The Way

Brian Pasch and Nicolle Lamb discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store.