The Rise of CDPs – Outsell Leads The Way

Brian Pasch and Nicolle Lamb discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store.

Podcast
CarFax: How to Optimize Dealership Data Usage
Listen Now
Podcast
AutoSuccess: Tools and Ideas for Marketing Strategy
Listen Now
Podcast
AutoSuccess: Finding Accountability in Your Marketing Efforts
Listen Now