Behaviorally Targeted Email Campaigns for Auto Dealers | Outsell

Automated Dynamic Email Campaigns for Auto Dealers

Outsell offers behaviorally-targeted email campaigns for auto dealers that automatically identify, connect with, and convert prospects into customers on an individualized basis across both sales and service.

Continuously Engage with Individualized Communications

Our brand-centric communications gather information from consumers to send them personalized content in the future. Every time they click, Outsell learns more about their interests and sends them to relevant click-through pages. The additional intel of their activity there, such as specific VINs they might be interested in, further informs individualized follow-up.

Website Campaign examples
Service Example Email

Create Lasting Customer Relationships Across Profit Centers

While consumers are in various ownership stages, Outsell helps build lasting customer relationships by delivering relevant content for both sales and service.

Traditional vs Outsell AI Marketing

Instead of sending consumers what you think they want to see, their behavior dictates what is fed into their inbox so they only get what they are interested in.

Outsell’s AI Marketing gives an Amazon-like experience and has proven more effective with an increased conversion rate of 157%.

Traditional vs AI example

Dynamically Target Down to the Specific VIN

Consumers receive a more dialed-in Shoppers campaign when they move into the discovery phase of the buyer’s journey, which populates up to three vehicle models depending on previous click behavior.

Inventory Mover and Shopper examples

We can precisely target down to specific VINs, allowing you to boost vehicles you want to sell sooner by sending them to the consumer most likely to want those vehicles.

Over time it’s proven to be more accurate and increases traffic to inventory-related pages.

Conquest to Capture More Market Share

Outsell identifies interested prospects that inform multi-wave communications with an initial trigger, consideration phase, and finally the buyer phase. Records are de-duped against your database to bring up to 45,000 active in-market shoppers and servicers.

Conquest website examples
Email campaign example

Improve Your Reputation Across Review Sites

The lifecycle doesn’t stop at purchase, it continues with reputation management.

Outsell offers:
Review Solicitation, Alerts and Reports

ADAPT TO YOUR CUSTOMERS

Outsell Campaign drives optimal effectiveness with responsive design across all of your customers and prospects’ devices.
Responsive Campaign examples for phone, laptop, and tablet

Contact Outsell today to learn more
about our unique capabilities