Friendly Chevrolet in Fridley, MN, north of Minneapolis, has sold more Chevrolet vehicles over the past 20 years than any other Minnesota dealer. The dealership has deep roots in the community and a loyal customer base.
Margie Martin, Internet Sales Manager for Friendly Chevrolet, faced some challenges, however. She wanted to be able to better personalize email newsletters, reduce opt-out rates, and leverage data in order to accurately identify in-market buyers.
Martin learned of Outsell from working at another Chevy Dealer prior to joining Friendly, and believed that Outsell’s data-driven approach would help Friendly Chevrolet better target its marketing efforts.
Friendly Chevrolet implemented the Outsell marketing automation platform that uses machine learning to increase customer engagement, personalize and localize dynamic email newsletters, improve retargeting and equity mining efforts, and reduce opt-out rates on their digital marketing.