Award-winning new & used car dealer since 1949, as the largest family-owned auto group in their area, Dick Hannah Dealerships tout being in the people business. “Many dealers talk about cars. We put our focus on the people who drive them.”
Serving the greater Portland, OR, and Vancouver, WA, areas, when seeking a way to better the group experience for customers, Dick Hannah’s customer-centric approach brought them to Outsell.
Consistent, personalized content to create true customer engagement was lacking, affecting prospects as well as returning business. Dick Hannah Dealerships were tired of the same quick fixes and wanted a comprehensive marketing automation tool that could scale with them—essentially, playing the long game for continuous growth in results.
Moving inventory had also become a problem, with Dick Hannah Dealerships lacking an effective way to market the right vehicles to the consumers most likely to purchase them.
Finally, Dick Hannah sought a more omnichannel approach to their marketing to maximize reach within their consumer base and access reporting all in one place.
Using the power of artificial intelligence to implement a virtual around the clock salesforce, Outsell helps Dick Hannah Dealerships connect with customers personally, continually, and automatically.
Beginning our relationship in January 2020, more and more Dick Hannah stores continued to join Outsell throughout the year, building a truly robust dealer group partnership.
Outsell gives Dick Hannah Dealerships the ability to send out model specific campaigns outside our regular automation, which targets consumers likely to be interested in that model.
On average, Dick Hannah stores send two move a model campaigns at the beginning of the month and two at the end of the month. Over the course of 2020, move a model campaigns contributed to:
Facebook Results (over the past 6 months)*
*Overlap may exist between linked social sales/ROs and linked email sales/ROs