The Story

In today’s digital-first world, dealers recognize the critical role their websites play in driving success. Many invest in driving traffic to their site with Search, display and retargeting, monitor performance through tools like Google Analytics, and even optimize with standards such as the Automotive Standards Council for GA4. Despite these efforts, dealers still have a significant opportunity to convert more website visitors into sales and the key lies in first-party data.

The Problem

For every person in your showroom, 71 are browsing your website, yet less than 3% of these visitors provide their information, according to DealerOn’s study on website conversion metrics for dealerships. Despite the traffic dealers are driving to their sites, the vast majority of visitors remains anonymous.

Furthermore, traditional data sources like CRM and DMS systems offer valuable insights into past transactions and interactions, but they fail to capture real-time behavioral data from website activity. Without these insights, dealers have only a fragmented view of the customer, limiting their ability to personalize outreach and engage ready-to-buy shoppers. First-party data, when enriched with real-time behavioral insights, creates robust, unified customer profiles—enabling the timely, personalized experiences that consumers now expect from brands like Amazon and Target. Without this level of personalization, dealers miss critical opportunities to convert website traffic into sales.

The Solution

Outsell’s Identity Resolution technology bridges this gap by tracking and matching website activity to known customer records in your CRM and DMS. By capturing 86% more behavioral signals—like clicks, searches, and page views—it provides a real-time, comprehensive view of each shopper’s intent.

These insights are then integrated into a broader customer engagement strategy, fueling multiple campaigns that automatically engage website visitors with personalized, timely outreach. Whether through email, direct mail, or other digital channels, these omnichannel campaigns respond dynamically to each customer’s behavior, starting within 24 hours of website activity.

This automated, proactive, and data-driven engagement with high-intent shoppers doesn’t just keep keep your dealership top of mind, it leads to higher conversion rates and a stronger bottom line.

The Results

Dealerships that have implemented Identity Resolution have seen significant improvements in customer engagement and sales outcomes:

• Uncover More Opportunities: Capture 86% more behavioral signals from website activity, allowing dealers to reach 35% more in-market shoppers.
• Automated, Personalized Outreach: Automatically engage high-intent customers with omnichannel campaigns within 24 hours of website activity, including personalized emails and direct mail follow-ups.
• Turn Intent into Real Results: Dealerships using Identity Resolution experience a 62% higher conversion rate, turning more website visitors into buyers and generating an 18% higher ROI.

Dealers across multiple brands have embraced this technology and transformed how they interact with their website visitors and customers. With a 62% higher conversion rate and an 18% boost in ROI, the results speak for themselves: dealers who leverage Identity Resolution are not only meeting the demands for personalized experiences but also turning more website visitors into loyal, long-term customers.

In a world where consumer expectations continue to rise, Identity Resolution empowers dealerships to stay ahead, ensuring stronger relationships, higher conversions, and continued success in the competitive automotive market.