For 25 years, the Carriage Auto Group in Gainesville, GA has been in the business of helping customers find the right car for the right price. During that time their unwavering commitment for placing the customer first has allowed them to be recognized as one of the premiere automotive groups not only in Georgia, but throughout the southeast. Their dedication is built on their customer’s driving experience and their philosophy is simple: customer first.
Carriage Auto Group has partnered with Outsell since 2019 to use data to provide real time next best actions, proving out ROI for customer experience through loyalty and retention.
Arm salespeople with knowledge – about customers they’re calling or meeting in store.
Make the store more relevant – by bringing it to life online.
Tailor Digital Retailing – recognizing that (in Carriage Auto Group’s PMA) not everyone wants digital retailing.
Carriage Auto Group’s Marketing & Technology Director, Chris Basha, turned to Outsell to help with creating a streamlined customer experience.
Customers expect marketing messages that are designed for them. From conquesting to purchase, ownership, maintenance, and the next round of positive equity that leads to discovery and shopping, Outsell keeps dealerships top of mind with consumers by dynamically communicating relevant content from the moment they purchase or service, and automatically chooses the most effective channel to engage them. Chris and the team at Carriage consider Outsell an integral part of their day-to-day operations and find they are critical to their success.