April 28, 2011
Outsell Announces Strong Results & New Platform Functionality
Minneapolis, MN, April 28, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced today impressive revenue results and new initiatives targeted at continued rapid growth. Outsell revenues for Q1 2011 was up 63% over Q1 2010.
“Outsell’s SaaS Marketing Platform is proving to be a disruptive innovation in the digital marketing space,” said Outsell CEO Mike Wethington. “We’ve managed to create a highly effective, easy to use solution that provides personalized, interlinked messaging across all the digital channels, while keeping installation and usage costs low. We are continuing to invest heavily into resources for the future growth of the platform.”
In major highlights for Q1, 2011:
— Outsell continued to roll out customized, white-labeled versions of the Digital Engagement Platform to dealers from 3 of the major manufacturers operating in the US. Currently the Outsell Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information is available here.
— Outsell released additional functionality within the Digital Engagement Platform, including a Mobile QR code campaign that allows users to scan imprinted QR codes (which are generally affixed to products or placed within ads) with their smart-phone in order to receive additional information and discounts for a vehicle or product directly to their mobile device. The first campaign using Mobile QR code technology was executed for a new vehicle model launch. Outsell also continued to roll out the Mobile Service Club TM campaign that enables retailers to interact with opt-in users via text message. Notably, Outsell executed a Mobile SMS based campaign for a major manufacturer for the Chicago Auto Show.
— Outsell’s Campaign Operations sent 30.5 million messages to automotive consumers in the first quarter of 2011, communicating with over 10 million American consumers every month. The Outsell Live Chat service handled over 60 thousand consumer chats in the same period, consistently maintaining a lead capture rate in excess of 50%.
— Outsell hired Susan Sperl as the Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products. She is responsible for Outsell’s strategic account management, campaign operations, dealer services, Live Chat and program management. Prior to Outsell, Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. Click Here to learn more.
About Outsell LLC
Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent
Outsell The Intelligent Marketing Company TM
April 8, 2011
An Automotive Industry Game Changer
There has been some unrest since Google dropped support of QR Codes last week and seems to be leaning toward another technology, near-field communication (NFC) chips. Google has said that previous businesses with QR Codes linking to their Google Places pages will continue to work. The company is merely investigating alternative options.
Despite Google’s recent move, don’t underestimate the current viability of QR Codes. They are easy to produce and use, and have been appearing more and more to the average consumer, whereas NFC chips are not as widely known. Waiting on this technology to see what comes out ahead could be disastrous.
Paul Potratz and his “Think Tank Tuesday” for automotive industry tips has had two short videos on the use and tracking of QR Codes, with a huge emphasis on the importance of getting involved now to stay ahead of the industry curve:
“[Smartphones are] a game changer for automotive sales and for marketing and for the simple fact of how the QR Code comes into play.”
He seems certain that dealerships not using QR Codes for advertising are missing out on dynamically reaching tens of thousands of smartphone savvy customers, and he is not alone.