Chevrolet Archives | Outsell
November 7, 2011

100 Years of Chevrolet!

Chevrolet hit a huge milestone last week, turning 100 on November 3rd, truly history in the making for one of America’s oldest success stories. Automotive News celebrated Chevrolet’s anniversary with a commemorative publication over 100 pages long, detailing the history of Chevrolet, many previous milestones, and well-wishes from other companies, some who have worked with Chevrolet since nearly the beginning, some admirers, and even a few competitors, like Ford, Toyota, Kia, Honda, and Hyundai. Included at the end of the publication is a supplement called “My Chevy Story”, telling “real Chevy stories from real Chevy fans”, along with pictures, video, and some truly amazing tales of Chevrolet over its 100 years. Chevrolet’s official “Then and Now” video is a great homage to a truly remarkable brand. The Chevrolet Mission Statement from 1916, highlighted in the Automotive News publication, says it all:
“The idea that we will reach a point where it will be impossible to sell a vehicle which furnishes quick and economical transportation, either in its present or some modified form, is ridiculous. People will buy motor cars just as they buy stoves, refrigerators, sewing machines, pianos, watches, clocks, furniture, clothing, boats and shoes. And motor cars will be supplied as required, by people who know how.”
Congratulations on 100 years, Chevrolet, and many more to come!
As we are in the midst of the 2012 model year, some all new models are now on the market along with several redesigns, one such new model being the Chevrolet Sonic. It seems this fresh new vehicle is trying to steal some thunder from the Ford Fiesta campaigning method by using social media and appealing to a younger audience.
“Aimed at 18 to 34-year-olds, the 2012 Chevrolet Sonic will launch with a three-month exclusive online ad campaign, sharing footage of a sky-diving Sonic filmed earlier this year in Arizona as well as arranging a 10-story Sonic bungee jump later this year. Driven by clicks on its custom-built Chevy Sonic website, the bungee jump will take place later this year in Long-Beach, California.” READ MORE
The model is yet another cheaper, fuel-efficient, compact car, which seems to be the going trend for most new models. Don’t forget the recent Prius commercial which has taken some risks in advertising as well, and, again, is for a similar type of vehicle. The schedule of 2012 models is detailed on Edmunds.com. Some new models included alongside the Chevrolet Sonic and Toyota Prius V are the Ford Verve and Hyundai Veloster. Along with being smaller and good on gas, all of these vehicles are sleek, rounded compacts, in contrast to previous trends of slightly more angular crossovers like the Honda CR-V and Chevrolet Equinox. If low price and good mileage in a compact car is the trend, like with the Chevrolet Sonic, keeping up with such specific consumer wants and needs might be difficult for brands without similar model availability. How are you addressing apparent consumer concerns over price, mileage, and want of a smaller car? Photo by: Michael Gil
June 13, 2011

Vendor Saturation

Members of KainAutomotive on Vendor Best Practices

In March, Outsell Marketing Associate, Amanda Meuwissen, began a discussion on KainAutomotive about “Vendor Saturation”. The responses were opinionated and sometimes heated, bringing up some important points in looking at what dealers really want from their vendors.

The original prompt for the discussion was as follows:

The automotive industry is not short on vendors for dealership needs, everything from website creation and support to mobile marketing campaigns are readily offered. Most vendors focus on one area, maybe a couple, and offer those services only, meaning a dealership has to go to several different places to get everything they want.

Would you prefer a single vendor for your dealership that offers everything (chat, email marketing, video, website, mobile, great reporting and analytics, etc.) or do you prefer utilizing multiple vendors to get the best out of each individual service?

If you are using multiple vendors, even if one company might offer, for example, website building and online chat, but you only use them for the website and have a different company run your chat program, what is it about a particular service that makes it better than another and worth paying an additional vender for even if the first vendor offers multiple products?

At first the responses that came in seemed fairly clean-cut. Jason Manning, Desk Manager for O’Donnell Chevrolet Buick, pointed out that more vendors mean more competition, which leads to better pricing and better products. His opinion was that companies with specializations in a single product would normally do a better job because they could focus all of their attention and innovation on that single product.

Steve Stauning, Founder of pladoogle, LLC, added to the point, “The do-it-all companies I’ve seen in automotive are a lot like the first Fax-Printer-Scanner-Copiers that came out on the market ten years ago: They could not do any of these things well!”

Those first responders to the discussion seemed to agree that larger companies trying to do it all had trouble offering any one good thing, and should focus on improving the products they already offer rather than adding anything new.

Later additions to the discussion disagreed.

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Spotlight on Live Chat

Todd Williams, Director of E-Commerce for Mike Castrucci Chevrolet in Milford, OH, chats with Outsell about dynamic use of Live Chat. You can read the transcript of our interview below.

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