In today’s digital landscape, email marketing remains a powerful tool for businesses seeking to reach their target audience effectively. However, simply crafting engaging content isn’t enough; ensuring your emails are delivered to the intended recipients is equally crucial. At Outsell, we take pride in our commitment to guaranteeing optimal email deliverability rates and engagement. In this blog post, we’ll delve into the importance of email deliverability and share insights into how we achieve the highest deliverability rates while nurturing strong customer engagement.
Understanding Email Deliverability
Email deliverability refers to the ability of an email to successfully land in a recipient’s inbox without being filtered as spam. High deliverability rates indicate a healthy email marketing campaign, while low deliverability can have a detrimental impact on your business. In fact, if your emails are consistently flagged as spam, your sender reputation can suffer, leading to decreased engagement rates and even blacklisting by major email service providers.
The Role of Outsell in Ensuring Deliverability
As a leading provider of email marketing as part of our omnichannel offering through our Customer Engagement Platform, Outsell leaves no stone unturned when it comes to email deliverability. Here are some of the strategies we employ to maintain the highest deliverability rates in the industry:
a. Authentication: We implement SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to authenticate our emails, assuring recipients and email providers that our messages are genuine and not forged.
b. List Hygiene: We regularly scrub and update our email lists to eliminate inactive and disengaged subscribers. This helps in maintaining a healthy sender reputation and reduces the chances of getting flagged as spam.
c. Responsive Design: Our emails are designed to be mobile-friendly and visually appealing, ensuring they display correctly across various devices and email clients.
d. Engaging Content: We create compelling and relevant content that resonates with our audience, thereby increasing the likelihood of higher engagement and reducing the risk of emails being marked as spam.
e. Personalization: By tailoring our emails to the individual preferences and behaviors of recipients, we foster stronger connections and minimize the risk of unsubscribes or spam complaints.
f. AI Modeling to Determine Open Propensity: This is a unique strategy only used by Outsell. Using both online and offline activities, every consumer is scored nightly for likelihood to engage which is then used to decide how frequently they will qualify for email communications. By removing a consumer that is unlikely to open Outsell can maintain a better reputation with the ISPs and create a better user experience for the dealerships consumers which in turn creates more loyalty.
The Impact on Engagement Rates
High email deliverability directly correlates with improved engagement rates. When your emails reach the inbox of interested and relevant recipients, the chances of them opening, reading, and acting upon your messages increase significantly. This, in turn, leads to higher click-through rates, conversions, and ultimately, improved sales figures.
In the fast-paced world of digital marketing, email deliverability remains a crucial aspect that directly impacts your brand’s success. At Outsell, we take pride in our dedication to delivering emails effectively and achieving the highest engagement rates. By prioritizing authentication, list hygiene, engaging content, and personalization, we’ve mastered the art of email deliverability. By implementing these strategies, your business can forge stronger connections with your audience, drive higher engagement, and ultimately outsell the competition.