2019 shaping up to be another strong year for Outsell, as auto dealers look to definitively measure return on marketing investments
From the NADA Show 2019, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced strong 2018 financial results, with direct revenue up 45 percent over 2017, and direct bookings up 28 percent.
“AI-based marketing solutions are in high demand as dealers seek to individualize their customer communications to enhance the overall customer experience,” said Mike Wethington, Founder and CEO of Outsell. “Outsell was the first to bring AI to auto marketers, and we are well established as the technology leader in the space.”
Outsell also offers the best platform for definitively measuring the impact of every marketing dollar invested, said Wethington.
Highlights from the year include:
- Launching Outsell 5.0, enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take targeted content to the next level, with automated, multi-channel campaigns that are individualized to each person’s exact preferences.
- Launching Outsell 5.1, an upgrade that makes Outsell the first to auto-generate individualized customer incentives proven to drive store visits and sales.
- Winning 10 awards for its products and its work with customers and partners, including the2018 WebAward Automobile Standard of Excellence Award, a Gold Stevie® Award and a Gold 2018 Summit Creative Awards.
“In 2018, we made major improvements to the Outsell platform, laying the groundwork for all kinds of enhancements in 2019,” continued Wethington. “Today at NADA, we announced Outsell 5.2, with new features that make it not only the best solution for managing and optimizing cross-channel marketing campaigns, but also greatly enhance auto marketers’ ability to create and share engaging content especially in social media channels. We are also working on some exciting enhancements around what we call private incentive offers that will help dealers provide the right incentives to motivate each individual customer without over-incentivizing – critical in an industry where dealers often spent 4-5 times as much on incentives as they do on advertising.”