Outsell’s Patrick Watson & Andrew Swisher at Kain Automotive Event

Outsell presents on marketing automation trends and strategies for 2019 and beyond

Outsell Account Executive, Patrick Watson, and Marketing Specialist, Andrew Swisher, presented on “Marketing Automation in 2019 and Beyond” at the invite-only 14th Annual Kain Clients & Friends Digital Success Workshop taking place November 13-15, 2018 in Lexington, KY.

This exclusive event hosted by David Kain of Kain Automotive features an impressive lineup of experts in and outside the industry to deliver fresh perspectives on everything dealerships need to succeed.

Outsell’s presentation focused on upcoming changes in marketing automation through:

  • Artificial Intelligence
  • Cross-Channel Communication
  • Account Based Marketing
  • Individualized Content
  • A/B Testing

With changes in technology and engagement, consumers want to be known, heard, and to see only what is relevant to them just like they experience with Amazon and Netflix. The answer is marketing automation, which allows the sort of individualization necessary to effectively engage each consumer short of writing a tailored message to everyone in a dealer’s database.

For more information on marketing automation, please visit: https://www.outsell.com/dealers/