Features AutoHook powered by Urban Science, Dolan Auto Group, and Fenton Family Dealerships

Outsell announced today that it will co-host a webinar with Automotive News on June 26, 2018 about how auto dealers can optimally target cross-channel communications by leveraging artificial intelligence to improve marketing effectiveness and drive more business. Titled, “You Don’t Need Super Powers to be Effective with Email Marketing,” the webinar features speakers David Metter, Co-Founder & President, AutoHook powered by Urban Science; Lucas Neiderer, Senior Marketing Manager, Dolan Auto Group; George Thompson, Director of Operations, Fenton Family Dealerships; and Jon Petron, Vice President of Advanced Services at Outsell.

Consumer expectations are increasing at the speed of light. How can dealers possibly get ahead if they are not listening to their consumers and connecting with them in ways that they expect today?

Join these industry experts as they explore how optimally targeting communications, refining your content, and putting the focus on data are paramount to every dealer’s success in 2018, especially with email marketing. More sophisticated marketers are segmenting their campaigns – just as they did with direct mail in the past – while the savviest dealers target consumers utilizing artificial intelligence to deliver individualized content automatically.

Attendees will learn how to:

  • Develop an effective email marketing approach
  • Improve their processes for reengaging prospects and unsold leads
  • Prevent customer defection by refining email retention strategies
  • Go beyond email with cross-channel communications

Who:
David Metter, Co-Founder & President, AutoHook powered by Urban Science; Lucas Neiderer, Senior Marketing Manager, Dolan Auto Group; George Thompson, Director of Operations, Fenton Family Dealerships; and Jon Petron, Vice President of Advanced Services at Outsell

What:
“You Don’t Need Super Powers to be Effective with Email Marketing”

Where:
Online at: https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=52620&AffiliateData=%5boutsell%5d

When:
June 26, 2018 at 2:00 pm ET