Outsell recently returned from the Digital Marketing Strategies Conference in Napa, California. The event is hosted by PCG Companies and is a well-planned event, full of rich, relevant topics like Digital Retailing, Optimizing Lead Handling Structures, and BDC Workloads.
The venue in wine country was perfect for panel discussions and workshops, but even before the kickoff began, pre-conference activities like the VIP dinner and winery tours provided a great opportunity to mingle with fellow attendees before the intellectual discussions began.
Brian Pasch did a fabulous job of recapping the keynote and panel discussions, drawing out key messages and takeaways to put everything into perspective for dealers. As a vendor, this was our opportunity to listen to dealers about what their pain points are and what day-to-day problems they face so we can better tailor our products to their needs.
While larger conferences like NADA can be very useful when considering dealer operations, intimate events like DMSC are much better suited for marketing managers looking to take away fruitful nuggets and ideas to their GMs. DMSC was a great mix of attendees and ideas, and we were honored to once again be part of this event as well as participate on a panel discussion where our own Litded Davis discussed “New Strategies To Help Our Dealers Sell More Cars.”
We also heard that you loved our NADA campaign around ‘finding your missing half’ by promoting our colorful Outsell socks, which we once again brought along to DMSC. We can’t wait to come up with more exciting ways to get you thinking about how to make the most of your data to reach the unreachables in your primary market area.