Toyota CH-R Campaign Honored with Bronze Stevie Award
Outsell announced today with agency partner DSplus, that it was presented with a Bronze Stevie® Award at the 12th annual Stevie Awards for Sales & Customer Service. The 2018 Toyota CH-R Launch Campaign won the award in the Sales Achievement – Outbound Marketing Program of the Year category.
The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes seven of the world’s leading business awards programs, also including the prestigious American Business AwardsSM and International Business Awards®. The awards were presented to honorees during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, NV. More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. The average scores of more than 150 professionals worldwide in seven specialized judging committees determined winners.
The 2018 Toyota CH-R Launch Campaign
The all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for over 200 participating Toyota dealerships across North America. For several months prior to the launch in 2017, CH-R teaser emails were sent via each dealer’s sales database in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements: First, a targeted initial ‘trigger’ email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. The consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.
The overall goal was to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: over 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-R’s off the lot for the participating dealers resulting in close to a million in revenue sales. To view examples of the award-winning campaign emails and microsite, please click here: 2018 Toyota CH-R Launch Campaign. The technology behind the campaign is Outsell’s marketing automation platform that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.
“We are thrilled to see another Toyota campaign created by Outsell and DSplus recognized with a prestigious Stevie Award. I want to congratulate everyone including the developers, creative, production, and account teams that produced this highly unique and effective multi-faceted campaign,” said Michael Wethington, President and CEO, Outsell. “The well-executed campaign proved to be successful for Toyota Motor North America and is a model example of original use of digital marketing that helped the dealers compete in a crowded SUV market over a short period of time with an impressive ROI.”
“I can only imagine that car sales have to be the hardest sales job in the world. With many brands looking alike trying to distinguish yourself from your competitors seems insurmountable. The program developed took traditional marketing with a new spin and emojis,” read feedback from a Stevie judge that evaluated the Outsell and DSplus 2018 Toyota CH-R Launch Campaign nomination.
“All of our Stevie Award winners should be proud of their achievements. Independent professionals around the world have agreed that their accomplishments are worthy of our public recognition,” said Stevie Awards president Michael Gallagher.
Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Sponsors of the 12th annual Stevie Awards for Sales & Customer Service include HCL Financial Services, Rant & Rave, Sales Partnerships, Inc. and ValueSelling Associates, Inc.