Outsell Social Ads now available
Outsell launched today a new addition to its marketing automation platform that helps dealers engage customers via social media. An add-on to its flagship platform, Outsell Social Ads helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook. Outsell will demonstrate Outsell Social Ads for the first time at the upcoming NADA Convention & Expo, taking place in New Orleans from Jan. 26-29, 2017.
Research has shown that 87 percent of auto buyers research potential car purchases on social media prior to making a decision, and Facebook is the most popular social media network among car buyers – 84 percent of them use it. Because it’s an app, no ad blockers are in use on Facebook, making it an attractive option for advertisers.
Outsell Social Ads integrates with dealers’ Outsell campaigns to:
- Reach the unreachables in their database
- Keep active shoppers engaged
- Acquire and engage net-new prospects
- Entice lapsed service customers back to their service bays
It is the only such offering for dealers that provides Database Targeting (DMS and CRM), Retargeting, Conquest (identifying net-new customers), Cross-Channel Optimization and Service/Fixed Ops Campaigns.
“Virtually every dealer we work with is actively looking for better ways to leverage social media to reach their consumers,” said Bryan Harwood, Outsell’s CTO. “We worked hard to come up with an easy-to-use solution that leverages data dealers may not be taking advantage of, combining it with Outsell’s predictive models to identify buyers, find them on Facebook, and serve them targeted, relevant offers. This is really valuable because often these are customers who aren’t reachable via traditional email campaigns.”
“While Facebook can be a great marketing tool for auto dealers, there has been a lack of easy-to-use tools to help them get started,” said Brian Pasch, Founder of PCG Companies. “Outsell Social Ads provides the structure, guidance, and analytics that dealers need to get measurable results from Facebook ad campaigns.”
 Crowdtap Study on Automotive Buying Behaviors, April 9, 2015
 2013 study by Dealer.com and GfK Automotive Research