Outsell Fuel Wins Bronze for New Version Marketing Solution; Agency Partner Saatchi & Saatchi and Outsell Earn Silver for Outbound Marketing Program of the Year
Outsell announced today that it was presented with two Stevie® Awards in the tenth annual Stevie Awards for Sales & Customer Service. Outsell, in partnership with Saatchi & Saatchi, received a Silver Stevie award for the 2015 Toyota Camry Launch campaign in the Outbound Marketing Program of the Year category. Outsell Fuel was honored with a Bronze Stevie award in the category New Version Marketing Solution.
The Stevie Awards for Sales & Customer Service are the world’s top sales awards, business development awards, contact center awards, and customer service awards. The Stevie Awards organizes several of the world’s leading business awards shows including the prestigious American Business AwardsSM and International Business AwardsSM. The awards were presented to honorees during a gala banquet on Friday, March 4 at the Paris Hotel in Las Vegas. More than 500 executives from the United States and several other nations attended.
“Entries to the Stevie Awards for Sales & Customer Service continue to grow every year, further validating the essential roles that business development, customer service, and sales play in business success,” said Michael Gallagher, president and founder of the Stevie Awards. “The widespread support of this program made the 2016 competition that much more intense among finalists. The judges were deeply impressed by the winner’s accomplishments and we congratulate all of the winners on their commitment to excellence and innovation.”
“Outsell and Saatchi & Saatchi’s creative partnership has produced some stellar results for Toyota North America and I am extremely proud to see the 2015 Camry launch honored with another Stevie,” said Mike Wethington, President and CEO, Outsell. “I also want to thank the Stevie organization and judges for recognizing Outsell Fuel. Outsell is committed to providing automotive dealers with targeted marketing and analytic solutions. The new version of Outsell Fuel gives dealers more ways to engage customers with individualized communications and more of what they need to achieve a competitive advantage.”
Outsell’s flagship Outsell Fuel is multi-channel customer engagement platform. Outsell Fuel is a high-octane mix of predictive analytics, ready-to-send campaigns, social media management and in-market buyer detection. It is powered at its core by proprietary analytics models, which predict consumer behavior so dealers can better identify, understand, and speak to individual customers and prospects to generate superior results. Outsell’s models constantly react to new data through the use of machine learning-powered dynamic predictive models, the best algorithmic method for predicting outcomes.
2015 Toyota Camry Launch
Outsell and Saatchi & Saatchi developed an integrated media campaign to help Toyota dealers sell down the 2014 Camry inventory before the 2015 models arrived on dealer lots. The campaign kicked off by connecting to 207 dealer databases nationwide to send dealer-branded campaigns via email, which led them to a microsite, using sophisticated data-driven behavioral targeting in order to find potential Camry buyers.
Each phase, from sell-down to post-launch, generated unprecedented level of consumer engagement. 150,000 people nationwide interacted with the campaign, and 11,600 of these people clicked to “Schedule Test Drive.” Most importantly, consumers who interacted with this campaign generated approximately $21,277,537 in Camry sales revenue for participating dealers.*
To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/CamryAward2015/
About The Stevie Awards
The Stevie Awards are conferred in six programs: The American Business Awards, the German Stevie Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the Asia-Pacific Stevie Awards. A seventh program, the Stevie Awards for Great Employers, will debut in April 2016. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com, and follow the Stevie Awards on Twitter @TheStevieAwards.
More than 2,100 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 11% over 2015. Finalists were determined by the average scores of 115 professionals worldwide, acting as preliminary judges. Entries were considered in 59 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Consulting Practice of the Year; more than 50 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Business Development Achievement of the Year; and categories to recognize new products and services and solution providers.
More than 60 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month. Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.