Outsell BuyerScout Wins Gold for New Sales Automation Solution; Along with Agency Partner Saatchi & Saatchi, Outsell Earns Bronze for Outbound Marketing Program of the Year
Outsell was presented with two Stevie® Awards in the ninth annual Stevie Awards for Sales & Customer Service. Outsell BuyerScout® was honored with a Gold Stevie award in the category Sales Automation Solution – New. Outsell, in partnership with Saatchi & Saatchi, received a Bronze Stevie award for the 2014 Toyota Highlander Launch campaign in the Outbound Marketing Program of the Year category.
The Stevie Awards for Sales & Customer Service are the world’s top sales awards, business development awards, contact center awards, and customer service awards. The Stevie Awards organizes several of the world’s leading business awards shows including the prestigious American Business AwardsSM and International Business AwardsSM. The awards were presented to honorees during a gala banquet on February 27, 2015 at the Bellagio in Las Vegas. More than 500 executives from the U.S.A. and several other nations attended.
More than 1,900 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 27% over 2014. Finalists were determined by average scores of 139 professionals worldwide, acting as preliminary judges. More than 100 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month. Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.
“It’s an honor that Outsell’s work has been recognized for the fourth year in a row by the Stevie Awards. The Sales Automation Solution award is a testament to the hard work, innovation and dedication of the Outsell team that developed BuyerScout, a one-of-a-kind buyer detection product that demonstrates – with increased vehicle sales – our leading-edge analytic capabilities,” said Mike Wethington, President & CEO, Outsell LLC. “Outsell’s ongoing collaboration with Saatchi & Saatchi continues to result in top-performing programs. The success of the 2014 Toyota Highlander launch campaign confirms the power of analytics and customer engagement to drive sales. We are grateful to again receive an award in the Outbound Marketing Program of the Year category.”
“Entries to the Stevie Awards for Sales & Customer Service awards have more than doubled over the past three years,” said Michael Gallagher, President and Founder of the Stevie Awards. “The widespread support of this program illustrates the importance of the functions it recognizes to business success. This year’s Stevie Award winners are the highest rated in the history of the awards, and we congratulate all of the winners on their commitment to excellence and innovation.”
BuyerScout is a one-of-a-kind buyer detection product that alerts dealers when current customers and prospects are actively shopping for a new vehicle. Today, more than 280 dealerships are using BuyerScout to generate increased vehicle sales. BuyerScout monitors online and offline behaviors to understand shopping intensity and brand preferences, and detects when the dealers’ customers are getting ready to buy. Dealers using BuyerScout are able to arm their sales teams with the information they need to focus their efforts on customers deepest into the buying process, tailor their sales approach, and close more deals.
2014 Toyota Highlander Launch
Outsell and Saatchi & Saatchi were challenged to get the 2014 Toyota Highlander on more families’ radar screens for their next family vehicle purchase. The goal of the interactive digital marketing campaign was to drive awareness, generate test drives, and increase sales for over 200 participating Toyota North America dealers. The 2014 Highlander Launch campaign saw extraordinary engagement rates: more than 28,000 consumers interacted with the campaign, which generated over $3.2 million in Highlander sales for participating dealers.*
To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/11_14_HighlanderAward
*To calculate linked sales revenue, Outsell and Saatchi/Saatchi looked at individuals who interacted with the campaign and subsequently purchased a new Highlander from a participating dealer. Revenues calculated based on the price paid to dealer for each Highlander sale.
About The Stevie Awards
The Stevie Awards are conferred in six programs: The American Business Awards, the German Stevie Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the Asia-Pacific Stevie Awards. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com, and follow the Stevie Awards on Twitter @TheStevieAwards.