Every year, Chevrolet launches “Truck Month” to help support sales of the iconic Silverado truck. Outsell worked tirelessly to help support this national initiative to ensure “Truck Month” was a success.
Our support consisted of 8 different communications spread over two months. These included a multi-wave behavioral campaign, “Truck Month” announcements, newsletter integration, and targeted Silverado campaign integration.
In just 28 days…
• 226,123 email opens on Truck Month Communications.
• 33,281 clicks on Truck Month links:
• 365 clicks to test drive or contact the dealer
• 7,421 clicks to view Silverado Inventory
• 11,125 clicks to view Silverado Offers
• 14,370 clicks on Truck Month Content (landing pages, videos, articles, etc.)
• 120 Silverado trucks were purchased by consumers who first opened at least one of the communications mentioned above. This comes out to the following:
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