MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing. On February 17-20 at the Aria Resort & Casino Las Vegas they will be presenting the MarketingSherpa Email Summit 2014 – the world’s longest-running research-based email marketing event.
Outsell’s Director of Operations, Jon Petron, will be moderator for the roundtable Email Deliverability Trends on Wednesday, February 19th, from 2:30 – 4PM. The focus will be on engagement to improve email deliverability, evolving Internet Service Provider (ISP) filtering, utilization of analytics to improve consumer engagement, and then ending with a Q&A session.
Additional expert panels and discussions at MarketingSherpa Email Summit 2014 include:
• Email Innovation
• Marketing Automation
• Mobile & Video
• Social Media Integration
• Testing & Optimization
• Copywriting & Messaging
• List Management & Hygiene
For more on the event see the summit overview page here.