Outsell ‘s Design and Integration Lead, Craig Vore, published a featured article with Dealer Marketing Magazine, Five Simple Ways to Gather More Email Addresses.
Craig offers some important tips for developing an email program with timely, relevant information that will help acquire customer email addresses in the first place and keep your communications from being ignored.
“If customers are willing to provide an email address, you must be prepared to offer good rewards in return. Even if you have the most sophisticated email program in the industry, you won’t reach your full potential without a robust list of email addresses.”
Be sure and also check out Craig’s recent 1to1 Media article, Email Testing Isn’t Optional; it’s a “Must”.