Learn how to sell smarter, not harder: Customer engagement strategies for every stage of the customer lifecycle

Outsell announced today that it has been invited to host a panel with Brian Pasch, principal of PCG Companies and dealer customer Sunshine Chevrolet at the Digital Dealer Workshop on the topic, “Selling smarter, not harder: Customer engagement strategies for every stage of the customer lifecycle” on Wednesday, May 4, 2016 at 1:30 pm ET.

Automotive dealers are great at developing relationships once a customer is in the store – but what are dealers doing to get them and keep them there? With more channels and higher expectations, dealerships want to better engage with customers and compete for their business. Dealers know they need to move from sporadic, generic email blasts to a more automated, structured and individualized communications process to stay ahead of the competition – but they struggle with how to do it.

Fortunately, there are new customer engagement tools and strategies that can transform how dealers communicate with customers and prospects throughout their lifecycle – from buyer detection to purchasing to service. Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. To stay competitive, dealers require the right arsenal of tools that will help them stay in front of the customers on a consistent and individualized basis.

Join automotive industry experts, Brian Pasch, principal at PCG Companies, Guy Super, vice president of sales, Outsell and Kristy Elliott, executive manager, Sunshine Chevrolet and part of the SunStar Network who will weigh-in on how the customer engagement process can be optimized at the dealer level. They will discuss tools and tactics as well as share first hand experiences so that dealers can better understand how they can improve their marketing effectiveness, increase engagement with leads and customers to ultimately sell more cars.

Who:
Speakers: Brian Pasch, Principal, PCG Companies, Kristy Elliott, Executive Manager, Sunshine Chevrolet and part of the SunStar Network and Guy Super, Vice President of Sales, Outsell

What:
“Selling smarter, not harder: Customer engagement strategies for every stage of the customer lifecycle”

Where:
Crowne Plaza Philadelphia in Cherry Hill, New Jersey

When:
Wednesday, May 4, 2016 from 1:30 – 2:20 pm EDT

How:
To register for the event or for more information, please visit: http://www.digitaldealer.com/workshops/register/