Automotive SaaS marketing firm grows relationships with Jaguar, Volkswagen and Subaru
Outsell announced today the close of another successful quarter. Continued expansion with existing brands, along with industry awards and a high-profile speaker engagement helped to fuel the company’s success in Q2.
“We are excited about the strong momentum with the automotive brands we serve, and the steady increase in the number of dealers who rely on the Outsell Fuel customer engagement platform to distribute analytically-driven, relevant, timely messages throughout the customer lifecycle,” said Richard Scheig, Outsell’s Vice President of Sales. “And as always, we’re very proud of the Outsell team for their ongoing commitment to excellence — which resulted in additional industry awards and recognition over the quarter.”
Outsell exceeded its financial plan for the quarter, and enjoyed continued dealer adoption and broadened product footprints within its longstanding relationships with Toyota and Chevrolet, as well as its more recent relationships with Volkswagen, Subaru and Jaguar.
Outsell earned industry awards and recognition including:
– Two Bronze Awards with agency partner Saatchi & Saatchi at the 12th Annual American Business Awards. The 2014 Toyota Corolla Launch Campaign won for Best Automotive Marketing Campaign of the Year and for Online Marketing Campaign of the Year.
– The Toyota Corolla 2014 Launch also received a Bronze Summit Creative Award in the Consumer Campaign Regional/National category. Outsell and Saatchi & Saatchi saw extraordinary engagement rates with the 2014 Corolla launch, with over 70,000 consumers interacting with the emails and microsites. The campaign generated approximately $3.8 million in revenue for the participating dealers.
– Dan Smith, Outsell’s CMO, addressed a packed house at the 16th Digital Dealer Conference in Atlantic City, one of the biggest automotive marketing events in the industry, in a session titled, “Making Customer Data Actionable With Predictive Analytics In The Automotive Market.”
– Outsell re-branded its customer engagement platform as “Outsell Fuel” to reflect its strong automotive focus and to reinforce its value proposition as a company that is dedicated to fueling sales, fueling success and fueling loyalty for automobile dealers.
“We have defined our solution as a ‘customer engagement platform’ to differentiate ourselves from various ad-tech companies and seize market share within the analytically-driven customer engagement space, which is where we believe the entire industry is headed,” said Smith. “The reaction from the industry has been very positive, and the repositioning is creating clear lines of differentiation for buyers.”