Outsell and Saatchi & Saatchi’s Toyota Highlander Launch Campaign Wins 2015 Summit Creative Award


Interactive marketing campaigns created for Toyota North America recognized for second year in a row by Summit International Awards

Outsell, with agency partner Saatchi & Saatchi, received a Silver Summit Creative Award for the 2014 Toyota Highlander vehicle launch campaign in the Consumer Campaign Regional/National category.

The judges reviewed more than 5,000 nominations from over 23 countries and the 2014 Toyota Highlander campaign was honored as among the best. The entire list of winners is available online and can be viewed here at http://www.summitawards.com/winners/winner-search/summit-creative-award-winners

“For 21 years now, The Summit Creative Award continues to be an impartial arbiter of our industry’s creative talent. It affords agencies a unique opportunity to measure their creative talents alongside similarly positioned firms and is judged by seasoned experts in the field. Our judges evaluated thousands of submissions from around the globe and were extremely impressed with the creativity of Outsell and Saatchi & Saatchi’s innovative marketing campaign. Winning a Summit Creative Award is not an easy feat which earns Outsell and Saatchi & Saatchi the right to broadcast their achievements,” said Jocelyn Luciano, Executive Director, Summit International Awards.

“Thank you Summit International Awards for recognizing the creative efforts of the Saatchi & Saatchi New York and Outsell teams,” said Mike Wethington, CEO, Outsell. “I’m extremely proud of the interactive marketing campaign we developed to help Toyota North America better connect with their customers and prospects as part of the 2014 Highlander launch.”

Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 22-year competition – the first and best of its kind.

2014 Toyota Highlander Launch
Outsell and Saatchi & Saatchi were tasked with getting the 2014 Toyota Highlander on more families’ radar screens for their next family vehicle purchase. The goal of the interactive launch campaign was to drive awareness, generate test drives, and increase sales for the 200+ participating Toyota North America dealers. The 2014 Highlander launch campaign saw extraordinary engagement rates: more than 28,000 consumers interacted with the campaign, which generated over $3.2 million in Highlander sales for participating dealers.

To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/11_14_HighlanderAward/