Making Customer Data Actionable With Predictive Analytics in the Automotive Market – Dan Smith at 16th Digital Dealer Conference & Exposition

Join Outsell’s Dan Smith, VP of Product & Marketing, at the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ, May 6-8, 2014.

Dan will be speaking as part of the CRM, Data & Analytics track on May 7, from 2 PM to 2:50 PM, with his session, “Making Customer Data Actionable With Predictive Analytics In The Automotive Market.”

High performing dealer marketing teams routinely use analytics, statistical modeling and data mining to understand customer behavior, preferences and anticipate next actions. What most marketers want are the analytic model results and scores that they can put to use, not sophisticated analytic tools. In general, marketers don’t have (and have difficulty hiring for) the skills necessary. There are new tools and techniques available that can bring the power of statistical modeling to your marketing team to help anticipate auto consumer needs, detect preferences, improve message timing, increase relevancy, and improve sales. Ultimately, delivering the answers you’re seeking.

See the full speaker list here, and join Dan Smith on May 7, 2014.