Honda Cars of Bellevue’s Superior Service Meets Superior Virtual Engagement

Honda Cars of Bellevue has built a reputation on providing quick, honest, and superior service. They believe their customers’ comfort and time is extremely important and strive for top quality treatment and service from the initial sale throughout the life of the vehicle. Located in Bellevue, NE, they serve Honda car buyers and owners in the greater Omaha, Bellevue, Lincoln, La Vista, Offutt AFB, Papillion and Council Bluffs areas.

Since early 2018, Honda Cars of Bellevue has partnered with Outsell, successfully expanding market share, achieving measurable ROI, and conquesting more positive equity customers earlier to increase loyalty and retention.

“We had two days of almost no sales and very little traffic. When I used Outsell, I found multiple leases that weren’t being followed up with and within a few hours had four deals sold and three went home that day. Outsell will be our main sales tool going forward.” – Tony Sorensen, New Car Manager, Honda Cars of Bellevue

CHALLENGES

Prove ROI from Marketing efforts
With measurable results in their marketing platform as well as other resources they utilize.
Implement more efficient sales tools
Arming their salespeople with real-time knowledge.
Increase Market Share
Reaching more customers & prospects when they are most ready to purchase or service.

SOLUTION

By turning to Outsell, Honda Cars of Bellevue was able to optimize their virtual customer experience and do more with less. They recently upgraded their product package to include everything Outsell offers, from Social, Direct Mail, Conquest, and Outsell’s newest offering, Equity.

Using rich consumer data to automatically create and deliver dynamic, individualized communications, Outsell keeps Honda Cars of Bellevue top of mind with in-market shoppers and servicers.

The benefits of Virtual Customer Engagement allow Honda Cars of Bellevue to take full advantage of:

  • Omnichannel Communications – Automating AI-driven, individualized campaigns.
  • First Party Data – Making the most of existing DMS & CRM data.
  • Customer Lifecycle Journey – Understanding the customer – and their experiences.

RESULTS

Overall results from September 2019 to August 2020:
  • Linked Sales
    • 289 Linked Sales
    • $376,938 in Total Gross Profit
  • Linked ROs
    • 2,181 Linked ROs
    • $279,121 in Total Gross Profit
Direct Mail results from November 2019 to August 2020:
  • Units sent: 9k
  • Avergage cost per unit: $0.37
  • Response rate: 7.31%
  • ROI: 30:1
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