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Outsell and Automotive News Present Joint Webinar on How to Optimally Target Cross-Channel Communications

Features AutoHook powered by Urban Science, Dolan Auto Group, and Fenton Family Dealerships Outsell announced today that it will co-host a...

Success at Digital Marketing Strategies Conference in Napa

Outsell recently returned from the Digital Marketing Strategies Conference in Napa, California. The event is hosted by PCG Companies and is...

Outsell Donates Laptops and Network Switches to DeLaSalle High School

Outsell donates tech to local Minneapolis high school Caring is one of the seven core values Outsell holds itself accountable to....

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Features AutoHook powered by Urban Science, Dolan Auto Group, and Fenton Family Dealerships

Outsell announced today that it will co-host a webinar with Automotive News on June 26, 2018 about how auto dealers can optimally target cross-channel communications by leveraging artificial intelligence to improve marketing effectiveness and drive more business. Titled, “You Don’t Need Super Powers to be Effective with Email Marketing,” the webinar features speakers David Metter, Co-Founder & President, AutoHook powered by Urban Science; Lucas Neiderer, Senior Marketing Manager, Dolan Auto Group; George Thompson, Director of Operations, Fenton Family Dealerships; and Jon Petron, Vice President of Advanced Services at Outsell.

Consumer expectations are increasing at the speed of light. How can dealers possibly get ahead if they are not listening to their consumers and connecting with them in ways that they expect today?

Join these industry experts as they explore how optimally targeting communications, refining your content, and putting the focus on data are paramount to every dealer’s success in 2018, especially with email marketing. More sophisticated marketers are segmenting their campaigns – just as they did with direct mail in the past – while the savviest dealers target consumers utilizing artificial intelligence to deliver individualized content automatically.

Attendees will learn how to:

  • Develop an effective email marketing approach
  • Improve their processes for reengaging prospects and unsold leads
  • Prevent customer defection by refining email retention strategies
  • Go beyond email with cross-channel communications

Who:
David Metter, Co-Founder & President, AutoHook powered by Urban Science; Lucas Neiderer, Senior Marketing Manager, Dolan Auto Group; George Thompson, Director of Operations, Fenton Family Dealerships; and Jon Petron, Vice President of Advanced Services at Outsell

What:
“You Don’t Need Super Powers to be Effective with Email Marketing”

Where:
Online at: https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=52620&AffiliateData=%5boutsell%5d

When:
June 26, 2018 at 2:00 pm ET

Outsell recently returned from the Digital Marketing Strategies Conference in Napa, California. The event is hosted by PCG Companies and is a well-planned event, full of rich, relevant topics like Digital Retailing, Optimizing Lead Handling Structures, and BDC Workloads.

The venue in wine country was perfect for panel discussions and workshops, but even before the kickoff began, pre-conference activities like the VIP dinner and winery tours provided a great opportunity to mingle with fellow attendees before the intellectual discussions began.

Brian Pasch did a fabulous job of recapping the keynote and panel discussions, drawing out key messages and takeaways to put everything into perspective for dealers. As a vendor, this was our opportunity to listen to dealers about what their pain points are and what day-to-day problems they face so we can better tailor our products to their needs.

While larger conferences like NADA can be very useful when considering dealer operations, intimate events like DMSC are much better suited for marketing managers looking to take away fruitful nuggets and ideas to their GMs. DMSC was a great mix of attendees and ideas, and we were honored to once again be part of this event as well as participate on a panel discussion where our own Litded Davis discussed “New Strategies To Help Our Dealers Sell More Cars.”

We also heard that you loved our NADA campaign around ‘finding your missing half’ by promoting our colorful Outsell socks, which we once again brought along to DMSC. We can’t wait to come up with more exciting ways to get you thinking about how to make the most of your data to reach the unreachables in your primary market area.

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Outsell and Automotive News Present Joint Webinar on How to Optimally Target Cross-Channel Communications
June 25, 2018

Features AutoHook powered by Urban Science, Dolan Auto Group, and Fenton Family Dealerships Outsell announced today that it will co-host a…

Read More
Success at Digital Marketing Strategies Conference in Napa
June 7, 2018

Outsell recently returned from the Digital Marketing Strategies Conference in Napa, California. The event is hosted by PCG Companies and is…

Read More
Outsell Donates Laptops and Network Switches to DeLaSalle High School
May 30, 2018

Outsell donates tech to local Minneapolis high school Caring is one of the seven core values Outsell holds itself accountable to….

Read More
outsell-auto-dealer-marketing-automation-platform
Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards
May 14, 2018

Integrated digital marketing campaign created for Toyota Wins Gold Stevie®, Digiday, and Communicator Awards Outsell announced today with agency partner DSplus,…

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