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Auto dealer marketing - computer screen with car

Why Your Dealership Needs Multi-Channel Targeting

Capturing today’s in-market car shopper through multi-channel targeting The modern car shopper is active on a wider range of platforms, devices,...

Outsell and Automotive News Host Webinar on AI-Driven Marketing Strategies for Single and Group Dealerships

Live discussion with senior digital marketing execs from Dream Motor Group and Titus Automotive Group Outsell announced today that it will...

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Auto Dealer Demand for AI-powered Marketing Solutions Helps Outsell Drive Strong Bookings and Revenue Growth

Outsell Sees Significant Growth in Q2 Outsell announced today that auto dealers’ pressing need to improve and measure the impact of...

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Auto dealer marketing - computer screen with car

Capturing today’s in-market car shopper through multi-channel targeting

The modern car shopper is active on a wider range of platforms, devices, and channels than ever before. The days of consuming only television and radio have long since fallen by the wayside and made room for a never-ending spectrum of data, entertainment, and information. From social media and email campaigns to direct mailers and out-of-home promotions, the ways we reach consumers has grown at a rapid pace – and is propelling marketing opportunities forward.

Within this ever-evolving landscape, effectively targeting the in-market car shopper across a complete range of channels often makes the difference between a high conversion rate and a loss of business. If you can tailor your message to reach your audience exactly where they are in their individual lifecycle, your business will see exponential benefits.

Here are some of the main reasons marketing across multiple channels is necessary in capturing today’s in-market car shopper.

Today’s car buyer is active on many channels

Today’s consumers are active across a wide variety of digital channels – especially when researching a major purchase like a car – making it necessary to target your audience in as many places as possible. In fact, 86 percent of car shoppers conduct research online before visiting a dealership, with the average shopper using approximately 10.4 sources of information before making their final decision. Shoppers can take their time and go to great lengths in researching all their options before completing a purchase.

With so many distractions online and possible purchase paths, the more frequently you can appear in the right places, the better. Whether it’s a sponsored Instagram post or a well-timed email, reminding them frequently of your offering will increase the likelihood of earning their interest.

Multi-channel shoppers are worth more over time

Studies have also shown that shoppers who interact with more than one channel spend more on average than those that interact with just one. If a customer is active on social channels such as Twitter, YouTube, Facebook, and also email, you’ll want to favor them over someone who’s active on only one or none of those channels.

You need to embrace the multi-channel philosophy to reach your target audience in the most effective way.

Managing a multi-channel strategy can be easy

Just because car shoppers are active on a wide range of channels doesn’t mean you want to haphazardly throw brand awareness ads around. Such strategies will typically only beat your audience into exhaustion or annoyance more than anything else. What’s important is to strategize and execute a cohesive, unified plan across all channels that effectively builds a continuous marketing relationship with your audience members – on a personalized basis. Doing so takes an expertise of the web and marketing, applicable technology, and a fair amount of time – but you don’t have to do it alone.

Methods like marketing automation allow you to streamline your communication process and carry out a developing strategy that grows as you learn about your in-market shopper, allowing you to utilize the data necessary to guide you through a successful campaign based on actionable consumer behaviors.

Multi-channel targeting is continuing to grow

While multi-channel targeting is and has been an increasingly popular form of marketing, its relevance continued to grow in today’s digital landscape. Studies show that time spent connecting virtually with consumers has increased 3x more than time meeting with them in-person. More and more businesses are taking note of this, with sales reporting/analytics and account and contact management ranking as the top two sales technologies with the highest adoption in 2018.

If you don’t have plans to implement multi-channel marketing into your strategy, you’re going to miss out on the largest opportunity in the industry today. It’s time to adopt the tools and the know-how to take advantage of this trend and boost your dealership’s bottom line.

Which leaves the only question that matters: How to get started?

At Outsell, we offer the first AI-driven marketing automation platform to empower dealers and OEMs to create lasting relationships with customers while also driving incremental sales and profits. As the trusted platform of more than 1,500 dealers representing all major automotive brands, we are here to help you make the most of your marketing efforts and turn your in-market audience into lifelong customers.

Contact us today to take your targeting to the next level.

Live discussion with senior digital marketing execs from Dream Motor Group and Titus Automotive Group

Outsell announced today that it will co-host a webinar with Automotive News on August 9, 2018 about marketing strategies that apply to single-point dealers and multiple stores. The live webinar, titled “Dealership Marketing Strategies: Group vs. Single Store,” features experienced speakers Amy Rothenberger, Director of Marketing & Business Development at Dream Motor Group, Courtney Titus Barr, Digital Marketing Manager at Bruce Titus Automotive Group, and Jess Johnson, Senior Dealer Success Representative at Outsell.

Single-point dealers and groups alike are looking for more modern-day techniques to market smarter and use marketing automation driven by Artificial Intelligence to create more individualized customer engagement and efficient marketing plans. AI-driven marketing automation delivers 1:1 marketing that consumers expect today and allows dealers to create lasting relationships with customers while leaving the heavy lifting to marketing automation.

This webcast will provide dealer attendees with examples of real-world tactics and an overview of the solutions they used that resulted in marketing success as well as the relevant challenges they faced throughout the process. Attendees will also learn more from an expert point of view on:

  • Expert points of view on developing a modern marketing organization
  • Real-life stories about what works and what doesn’t when it comes to analyzing marketing efforts
  • Practical advice on how to capture the most value from dealership marketing investments

Who:
Amy Rothenberger, Director of Marketing & Business Development at Dream Motor Group, Courtney Titus Barr, Digital Marketing Manager at Bruce Titus Automotive Group and Jess Johnson, Senior Dealer Success Representative at Outsell. Moderated by Hannah Lutz, F&I Editor at Automotive News.

What:
“Dealership Marketing Strategies: Group vs. Single Store”

Where:
Online webcast at registration link

When:
Thursday, August 9, 2018 at 2:00 pm ET

 

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Auto dealer marketing - computer screen with car
Why Your Dealership Needs Multi-Channel Targeting
August 14, 2018

Capturing today’s in-market car shopper through multi-channel targeting The modern car shopper is active on a wider range of platforms, devices,…

Read More
Outsell and Automotive News Host Webinar on AI-Driven Marketing Strategies for Single and Group Dealerships
August 7, 2018

Live discussion with senior digital marketing execs from Dream Motor Group and Titus Automotive Group Outsell announced today that it will…

Read More
Outsell logo
Auto Dealer Demand for AI-powered Marketing Solutions Helps Outsell Drive Strong Bookings and Revenue Growth
July 26, 2018

Outsell Sees Significant Growth in Q2 Outsell announced today that auto dealers’ pressing need to improve and measure the impact of…

Read More
Female Super hero marketer
Outsell and Automotive News Present Joint Webinar on How to Optimally Target Cross-Channel Communications
June 25, 2018

Features AutoHook powered by Urban Science, Dolan Auto Group, and Fenton Family Dealerships Outsell announced today that it will co-host a…

Read More