Dealer Group Omnihub

Dealer Group OmniHub™

Leveraging First Party Data

Progressive dealer groups center their strategy around using their first party data to drive loyalty & customer retention. They create customers for life by communicating to 100% of your customer records, no matter where they purchased or serviced. They do it in a way that is unique to each customer — not generic or templated.

Introducing Outsell’s Dealer Group OmniHub™. This first-of-its-kind product leverages Outsell’s powerful artificial intelligence, robust data sets, marketing automation, and individualized communications to help dealer groups connect with customers personally, continually, and automatically to drive superior retention across all stores.

Here’s How It Works

  • Outsell un-siloes your data and combines store databases into a Group customer database, creating a single view of each customer. We give groups customer insights across their whole enterprise and, depending on where customers are in their ownership cycle, determine what messaging they receive on their preferred channel.
  • We create unique and proprietary business rules that can be configured to the specific business model of each group. These rules enable the group to unwind the frustrating conflicting messages and offers that afflict customers who are in multiple databases.
  • We will also organize your stores and their customer data into regions and/or specific markets. What gets shown to customers–like inventory, service centers, and brands–can be set with the parameters that promote better conversions and customers continuing to choose you.
  • Finally, we work with our dealer group partners to create consistent and fresh content that tells your story, your way to your customers.

No Marketing Siloes

Don’t be limited by customer and transaction data in individual store silos. Talk to all your customers, all the time–in a way that is unique to them–by providing a customer-centric, personalized experience to everyone, based on your group brand in addition to the OEM brand at the specific store where they purchased.

Dealer Group OmniHub™ gives innovative dealer groups the technology and tools to increase customer retention and build long-term loyalty to their brand and to ALL their stores.

See what Outsell can do for you.

Let us know who you are, what challenges we can help you solve, or opportunities we can help you seize.