November 7, 2011
Chevrolet hit a huge milestone last week, turning 100 on November 3rd, truly history in the making for one of America’s oldest success stories. Automotive News celebrated Chevrolet’s anniversary with a commemorative publication over 100 pages long, detailing the history of Chevrolet, many previous milestones, and well-wishes from other companies, some who have worked with Chevrolet since nearly the beginning, some admirers, and even a few competitors, like Ford, Toyota, Kia, Honda, and Hyundai. Included at the end of the publication is a supplement called “My Chevy Story”, telling “real Chevy stories from real Chevy fans”, along with pictures, video, and some truly amazing tales of Chevrolet over its 100 years. Chevrolet’s official “Then and Now” video is a great homage to a truly remarkable brand. The Chevrolet Mission Statement from 1916, highlighted in the Automotive News publication, says it all:
“The idea that we will reach a point where it will be impossible to sell a vehicle which furnishes quick and economical transportation, either in its present or some modified form, is ridiculous. People will buy motor cars just as they buy stoves, refrigerators, sewing machines, pianos, watches, clocks, furniture, clothing, boats and shoes. And motor cars will be supplied as required, by people who know how.”Congratulations on 100 years, Chevrolet, and many more to come!