June 24, 2011
The first Outsell Product Day was held yesterday starting at 2pm and concluding with presentations around 4:30pm for announcements and celebration of June birthdays. Happy Hour followed with food and drinks, and a Wii gaming system was setup in the Lounge.
The purpose of Product Day was to inform all associates about everything they needed to know about Outsell products across departments, given in the form of presentations split up throughout the day. There were presentations on Live Chat, Email Campaigns, an Overview and look at the Reporting aspects of the Outsell Digital Engagement Platform, a tour of the Innovation Lab where our Development team works, a look at our Mobile Service Club option for dealers and use of QR Codes, and a station to cover our competitive market and industry trends.
Associates earned one raffle ticket for each presentation they attended. The winner of the final drawing for a gift card to Target was Corbett Ortmann in Campaign Operations.
It was especially exciting to see our Live Chat Specialists attending the presentations, as their schedules to fit our 24/7 service can make it difficult to participate in some company-wide functions. We were happy to provide different timeslots of the presentations to make sure as many associates as possible were able to attend.
Example Presentation Slide from Live Chat:
Thank you again to all participants and presenters! We look forward to our next Product Day and how we can improve the experience!
May 2, 2011
Craig Vore, Design & Integration Lead
Craig Vore, Design & Integration Lead at Outsell, shares 5 important tips for using QR Codes to drive more business. You can also watch this video on the Outsell YouTube Channel along with our previous tips videos and dealer interviews.
April 8, 2011
An Automotive Industry Game Changer
There has been some unrest since Google dropped support of QR Codes last week and seems to be leaning toward another technology, near-field communication (NFC) chips. Google has said that previous businesses with QR Codes linking to their Google Places pages will continue to work. The company is merely investigating alternative options.
Despite Google’s recent move, don’t underestimate the current viability of QR Codes. They are easy to produce and use, and have been appearing more and more to the average consumer, whereas NFC chips are not as widely known. Waiting on this technology to see what comes out ahead could be disastrous.
Paul Potratz and his “Think Tank Tuesday” for automotive industry tips has had two short videos on the use and tracking of QR Codes, with a huge emphasis on the importance of getting involved now to stay ahead of the industry curve:
“[Smartphones are] a game changer for automotive sales and for marketing and for the simple fact of how the QR Code comes into play.”
He seems certain that dealerships not using QR Codes for advertising are missing out on dynamically reaching tens of thousands of smartphone savvy customers, and he is not alone.