Program Management Archives | Outsell

Outsell's Operations Project Manager

Where were you before coming to Outsell?

[Rita Van Pelt] Most recently I worked at FICO as a Sr. Project Manager Consultant for Professional Services. Prior to FICO, I have worked at a variety of firms in the Twin Cities - Target, US Bank, Wells Fargo, Prudential, RBC, Merrill Corporation, American Express and Thrivent, as a consultant or employee in Program Management and Project Management roles.


What key responsibilities do you have as part of your position at Outsell?

[Rita Van Pelt] To manage programs/projects, and to implement project management methodology, processes, templates and best practices.


What excites you most about the Outsell Digital Marketing Platform?

[Rita Van Pelt] The direction the company is taking to keep ahead of the market in delivering data-driven, all encompassing digital marketing products and services, which will result in many interesting, exciting & challenging projects to manage!


How do you keep active outside of work hours?

[Rita Van Pelt] I play as much tennis as I can – leagues, tournaments & drills. I have a very large family, I’m the oldest of six, have 15 nieces and nephews, 3 great nephews, one great niece, one daughter and one son-in-law AND one grandson. There is always some family activity going on – softball, bowling, soccer, t-ball, movies, playing cards & traveling! And of course the endless birthday & wedding celebrations! However, spending time and playing with my grandson, Logan, is one of my favorite things to do. Logan will be 2 yrs old in August, and I love it when I get home and I hear him running to meet me and he is chanting ‘Grandma is home…Grandma is home!’ During the Outsell walking contest for National Employee Health & Fitness Month I would take Logan out in the yard with his bubble blowing lawn mower and we would run back and forth across the lawn. I would push the mower so bubbles would be streaming out and Logan would try to catch the bubbles or stomp on them. He loves bubbles and I love spending time with him creating fun with whatever it is that we are doing. Keeping company with a toddler will keep you active! I also take a lot of pictures – no formal training, I just enjoy taking pictures – while traveling, doing things with my family…even at work events! I also like music & dancing…favorite local bands are The Bill & Tom Show and the Fanatics.


Tell us a little-known fact about you.

[Rita Van Pelt] I have been fortunate to have played on two World Team Tennis teams that qualified to play in the National tournament at Indian Wells, California. Both times I was able to stand right beside Billie Jean King in our team photo and participate in the tennis drills she conducted. Billie Jean is a great person and it was an honor to meet her. I also have an affinity for angels and actually collect cards with angels on them!

Technology, Software & Services Management Executive Sperl Enhances Outsell’s Operational Excellence

Minneapolis, MN, April 21, 2011 – – Outsell, a leading digital marketing provider, announced today that software and product management executive Susan Sperl has joined the Outsell team as Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products.

Sperl’s over two decades of considerable experience and professional expertise are complementing her new role at Outsell. Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. As a Vice President at FICO, Susan managed a $45 million product portfolio and P&L, developing and executing market strategies and targeting new market segments. As an Associate Partner at Accenture, she managed the utilization of large teams of consultants working on large scale strategic initiatives, programs and projects for clients across a wide variety of industries.

“Bringing Susan on board positions Outsell to expand its value-added services in our account management, campaign operations, Live Chat, and program management departments,” said Outsell CEO Mike Wethington. “Susan’s exceptional work at FICO and Accenture has already paid dividends by augmenting Outsell’s core operations. She joined our team already firmly established at the cutting edge of her professional niche, and her addition to the Outsell team will continue to yield dramatic results for our clients through her experience in market leading informatics and analytic solutions and products.”

As Vice President of Operations, Susan’s day-to-day responsibilities at Outsell include strategic account management, campaign operations, automotive dealer services, Live Chat, and program management.

“The challenging position and dynamic work environment at Outsell, as well as the innovative spirit I’ve already seen at work here has confirmed that I’ve come to work for the right company,” commented Sperl. “I enjoy a challenge, particularly in addressing issues that come from high growth and which relate to sustaining growth. I’m thrilled to work at such an industry-leading and forward-looking company.”

About Outsell LLC

Outsell ( is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent.

Outsell The Intelligent Marketing Company TM