May 9, 2011
Engagement Over Eyeballs
Companies often have difficulties with social media because it is about having a conversation, and it is easier for individuals to engage in conversation than businesses. Companies need to remember that they still have individuals within them and individual parts, and need to engage in social media like an individual as well.
Think of a consumer, whether Dave down the street, or Dave’s Diner, the business down the street. The consumer doesn’t only get messages from one aspect of a company trying to reach them, they get separate communications from different departments, for different features and specials, and occasionally from individuals too, creating a din of noise around every consumer that is almost impossible to sift through. That type of interaction needs to change.
Regardless of who your desired customers are, you want to talk with them, not at them, to successfully engage in the social media sphere. Getting them to talk with each other about your company and products is even better, because it solidifies and enhances that engagement.