New Year Archives | Outsell
December 25, 2011

Happy Holidays!

Merry Christmas & Happy New Year from Outsell!

The Outsell Campaign Operations department celebrated in style with an Ugly Sweater Day (it would have been far too difficult a decision if it had been a contest) and wanted to wish everyone a Happy Holidays on behalf of all of us at Outsell. Good luck in the New Year!
December 5, 2011

Holiday Sales & Marketing

Now that it is December and snow has fallen in many places across the country, everyone is expecting great specials and deals at their favorite businesses. How you differentiate yourself with deals your competitors might not have thought of could be what sets you apart. Not doing anything outside of the norm, or, in the case of automotive dealerships, not doing anything other than your brand’s national deals, will only get you lost in the crowd. ExtremeJohn.com, a site for small business advice in social media, said:  
“I always run a month long promotion in my small business. I have a new feature every single day leading up until Christmas. I really feel like my clients enjoy the surprise factor, not knowing what tomorrow’s special offer will be, and it keeps them coming back for more every time!” READ MORE
  Several blog entries on the site lately have been about holiday deals and their importance in making customers feel both appreciated and as if your business is offering something unique and worthy of their attention. Countdowns can create a sense of limited supply, and is a great addition for holiday specials since consumers are counting down the days anyway. PlumberSurplus.com, the ecommerce and entrepreneurship blog, gave these four tips for running a successful holiday promotion: 1. Embrace the Season 2. Give People What They Want 3. Be Original 4. Find Your Advantage Offer discounts on oil changes before consumers start going off on those long family trips. Find your niche and reap the benefits. A few ideas from Under30CEO are to offer contests, gift certificates specifically for the holidays, and consider hosting Santa Claus. Nothing brings in customers like the chance for their children to sit on Santa’s lap, especially if it means avoiding the long line at the mall. And check out the Volkswagen Christmas Card, a true holiday innovation.
January 10, 2011

A Better Website for 2011

As Seen in the Chat Room

As we kick off the new year, looking back on ways to improve sales tactics and marketing techniques is a number one priority for most company brands. One obvious area any company should look at is their website, especially for dealerships when online research is becoming a more frequently used customer tool.

The Montreal Gazette had a helpful article on rebooting digital marketing tactics, listing several tips on what to ask yourself this year as you prepare for 2011, including:

Does your website suck? There has been such a focus on social media that many business websites look tired, out-of-date and lack the functionality consumers expect. It might be time for a refresh or an overhaul of your website.

Everything starts with the website once a customer decides to check out a dealership online before heading to the store. The Outsell Live Chat Center gets feedback on hundreds of dealership websites daily. There are several common complaints and expectations our chatters receive when dealing with consumers online.

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